2004 Mazda Rx-8 Base Coupe 4-door 1.3l on 2040-cars

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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Sell your own: 2004 Mazda RX-8

Looking to sell your car? We make it both easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Combine "sports car" with "user-friendly" and, in most forums, you have yourself an oxymoron. Sports cars are – by definition – sporty, but rarely do they qualify as easy to use. One that did and, regrettably, has faded from the scene is Mazda's RX-8. Initially launched in 2003, and out of production within roughly a decade, the RX-8 was perhaps the rotary-powered answer to a question few – at the time – were asking. Happily, Mazda produced it anyway. With its front mid-engined platform, freestyle doors and +2 seating, the RX-8 came as close to offering day-in, day-out utility as anything this side of an extended-cab pickup. And its nod to practicality did little, if anything, to diminish the essential goodness of the menu. Mazda's design team provided a high-revving rotary, nimble handling and almost telepathic steering, combining them into a frenzy-filled dollop of locomotion. The result was no more than mildly fast and furious, but in properly motivated hands the RX-8 delivered a high level of entertainment for a relatively modest outlay. This for-sale example, a 2004 RX-8 with automatic transmission, requires just $6,000 and – not incidentally – the ability to buy into its premise. The automatic will be perceived by many to be a negative, but might also suggest a more gentle ownership history. And without benefit of a clutch and shifter, the new owner can concentrate on the driving, with the Mazda's absurdly direct steering and slot-car cornering. The asking price is on the high side (book average is about $5K), but know that similar cars might bring upwards of $8,000. And at 91,000 miles it's been used, but perhaps not used up. Related Video: Mazda Used Car Buying Buying Guide Ownership Coupe Performance

2016 Mazda CX-5 [w/video]

It's difficult for me to get excited about crossovers. I try hard not to be the stereotypical car guy: ignoring the fact that the rest of the world loves these tall hatchbacks, while yelling, "station wagons make more sense!" until I've voided my lungs of air. Deep down I am that guy, but I work around it. Historically the Mazda CX-5 is one crossover that has been quasi-immune to my knee-jerking. It doesn't weigh two tons, offers a manual transmission (in poverty spec, but still...), and looks faster than its competitors. Most importantly, the CX-5 can round a corner without wobbling like a Slinky at the top of the stairs. No item on that list of plaudits would likely crack the top ten "desirables" for average small CUV shoppers. So, for the 2016 update, Mazda instead upgraded the in-cabin experience along with the requisite nips and tucks to the exterior. I borrowed a 2016 model CX-5 to see whether or not those concessions to comfort affected the car-nerd stuff. And to see if the Mazda could still be my go-to CUV recommendation. Driving Notes The engine options are unchanged for 2016. You can still have the fine, 2.5-liter four-cylinder engine, with its 184 horsepower and 185 pound-feet of torque, or its wimpier 2.0-liter lil' brother. My fully spec'd Grand Touring came with the bigger engine, which feels adequately powerful for the class, but not quick. In an era where turbocharged engines are everywhere, revving the Skyactiv 2.5-liter up to its torque peak at 3,250 rpm takes some commitment. I'm annoyed that there's no manual offered with the 2.5L (a combo I can have in both the Mazda3 and Mazda6), but I don't hate the automatic transmission. The six-speed unit is unobtrusive 99 percent of the time; something I regretfully can't tell you about certain nine-speed autos. There are no paddles to play with, but you can tap the shift lever up and down if you're struck by a need for total control. With a new center console and dash, and the addition of the Mazda Connect infotainment system, the '16 CX-5 feels like a new vehicle from behind the wheel. An attractive, pliant, leatherish material swaths the neat console and surrounding real estate. And the perforated leather seats feel damn near upscale. I think that Mazda Connect's version of the central control knob (with handy adjacent volume knob) is almost luddite-proof in its simplicity. There's no latency between twisting and reaction on the screen.