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Mazda says 83 percent of new cars bear Skyactiv moniker

Mazda's US sales are down a little bit but the company's fuel economy is almost assuredly up. That's because its fuel-saving Skyactiv drivetrain technology is essentially taking over US vehicles sales. To the tune of about five out of every six vehicles sold, at least. While the Japanese automaker's US sales in February fell 2.4 percent from a year earlier, Skyactiv accounted for 83 percent of its sales last month. Most notably, Mazda6 sales jumped 46 percent from a year earlier, while Mazda CX-5 sales were up 72 percent. The company also celebrated the opening of its factory in Salamanca, Mexico, where it will make models such as the Mazda2 and Mazda3. The company is not resting on its fuel-economy laurels either, apparently. In January, it was reported the company is hard at work on its next-generation Skyactiv technology, which will boost fuel efficiency by as much as 30 percent by using diesel-like high compression. As it is, Mazda had the highest fleetwide fuel economy of any major automaker in the US for the 2013 model year with a 27.5 mile per gallon average, according to the Environmental Protection Agency (EPA). Honda came in second with 27 mpg. Check out Mazda's press release below. MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY - Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico - IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold. Key February sales notes: Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold. Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY). February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY. February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico.

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda's slick new CX-4 crossover is sadly only for China

Mazda just unveiled the CX-4 crossover at the Beijing Motor Show, introducing the sleek new crossover exclusively for the Chinese market. The CX-4 rides on the same wheelbase as the CX-5, and is just as wide. It even packs the same powertrain options: 2.0- or 2.5-liter inline fours from Mazda's Skyactiv-G series, mated to the same six-speed manual or automatic transmissions. It measures a little longer from bow to stern than the CX-5 (albeit shorter than the CX-7), but the key part here is that it's shorter in height – shorter even than the smaller CX-3 – thanks to its sleek coupe-like roofline. The resulting impediment to interior space may make little sense from a practical standpoint, but it sure does make it look good. Consider the CX-4, then, to bear a similar relationship to the CX-5 as the BMW X4 does to the X3, or the Coupe versions of the Mercedes GLC and GLE to their conventional counterparts – albeit with styling more similar to the Infiniti QX70, particularly at the back. The question is whether the US market is ready for a more budget-oriented five-door crossover coupe in the same way that it has embraced those more upscale offerings. Mazda doesn't seem to think so; at least not for the time being. For our part, looking at the CX-4, we're not so sure. What do you think? Related Video: Mazda Unleashes New Mazda CX-4 Crossover SUV - On display now at the Beijing Motor Show, sales in China start in June - HIROSHIMA, Japan—Mazda Motor Corporation has unveiled a new crossover SUV, the Mazda CX-4, at the Beijing Motor Show (Auto China 2016).*1 The latest edition to Mazda's new-generation lineup adopts SKYACTIV TECHNOLOGY and KODO—Soul of Motion design throughout and goes on sale in China in June. The CX-4 was made to exceed existing categories and stereotypes. The dynamic design is unmistakably KODO in form and the planted stance and sleek, coupe-like cabin combine to give the model an outstanding presence. Customers will appreciate the exceptional functionality and user-friendliness, including the ease of entering and exiting the vehicle and the flexible cargo space. With SUV-like ground clearance and Mazda's i-ACTIV AWD*2 all-wheel drive system, the CX-4 is ready to take on a wide range of road conditions and offers a combination of outstanding environmental and safety performance (Sustainable Zoom-Zoom) and a Jinba-ittai driving feel with excellent handling thanks to its low center of gravity.