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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

2021 Mazda CX-30 2.5 S gets new name, adds tech, keeps same power

For its second model year, Mazda's in-betweener compact crossover is getting a new-ish name: the 2021 Mazda CX-30 2.5 S. No, those extra digits at the end aren't a trim level. The 2.5 S is apparently part of the name. They also don't indicate a boost in output, as the CX-30 won't be following the example of the recently announced Mazda3 2.5 Turbo. They're all for show. Instead, Mazda adds some new connectivity and safety features to the package. Apple CarPlay and Android Auto are now standard across the lineup. They join Mazda Connected Services with a three-year trial and in-car WiFi hotspot with a six-month or 2GB trial, and they pair with the carryover 8.8-inch center infotainment screen that is controlled by a rotary dial mounted behind the gear shifter. The CX-30 2.5 S keeps as standard the 7-inch reconfigurable digital gauge display, Bluetooth phone and audio, two front USB ports and electronic parking brake. There are also some new safety options to go with the standard i-Activsense package, which includes Mazda’s version of adaptive cruise control with stop and go function, smart braking support, a driver attention alert, lane departure warning with lane-keep assist and high-beam control. Upgrade to the CX-30 2.5 S with Select Package, the second of four trim levels, and you get blind-spot monitoring with rear cross-traffic alert, side mirror turn signals and Mazda Advanced Keyless Entry, plus a leather-wrapped steering wheel and shift knob, leatherette seating and upgraded, 18-inch wheels, among other perks. Step up to the Preferred Package and you get features like a power moonroof, heated front seats and black gloss front grille. The top-tier Premium Package, meanwhile, brings a Bose 12-speaker sound system, a three-month SiriusXM trial subscription, navigation, windshield-projected Active Driving Display, power liftgate, paddle shifters and LED head- and taillights, among other features. As before, power comes from the Skyactiv-G 2.5-liter inline-four that it shares with the Mazda3. It makes 186 horsepower and 186 pound-feet of torque and is mated with a six-speed automatic transmission. The standard setup is front-wheel drive and G-Vectoring Control Plus, but predictive i-Activ all-wheel drive with off-road traction assist is an option across the range for an extra $1,400. Base price creeps up by $55 from 2020 to an even $23,000, including the $1,100 destination fee. Related Video: This content is hosted by a third party.

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."