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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

Mazda recalls Takata airbags in B-Series

The Basics: Mazda will recall 19,000 examples of the 2004–2006 B-Series pickup. The Problem: The pickups contain Takata-sourced driver's side airbag inflators that could rupture in a crash. The spray of metal shrapnel could injure or even kill occupants. Injuries/Deaths: None reported in the Mazda pickups. However, a rupturing airbag inflator killed the driver in a Ford Ranger, which is identical to the B-Series. The Fix: Mazda will replace the driver's side inflator. If You Own One: Mazda plans to notify affected owners as soon as dealers have the replacement parts. More Information: Mazda already recalled 442,266 driver's side Takata inflators and 416,475 of them on the passenger's side. The affected models included the 2003-2008 Mazda6, 2004-2006 B-Series, 2006-2007 Mazdaspeed6, 2004-2008 RX-8, and some examples of the 2004 MPV. Ford also issued an expanded safety campaign for 391,394 examples of the 2004-2006 Ranger. Related Video: Mazda Announces Recall On B-Series Vehicles With Takata Driver-Side Frontal Airbag Inflators WASHINGTON, DC (February 1, 2016) – Mazda has decided to recall all 2004–2006 model year B-Series Trucks with Takata driver-side frontal air bag inflators. Approximately 19,000 vehicles are affected in the U.S., Puerto Rico and Saipan. There have been no reports of accidents or injuries on the Mazda-badged vehicles subject to this recall. Model Year 2007-2009 B-Series Trucks with Takata passenger-side frontal air bag inflators are part of a previous recall. Approximately 19,000 vehicles are affected in the U.S., Puerto Rico and Saipan. Below is a summary of Mazda models with a passenger- and/or driver-side front Takata air bag inflators currently being recalled. Total Number of Driver's frontal air bag inflator - 442,266 Total Number of Passenger's frontal air bag inflator - 416,475 2003-2008 Mazda6 2004-2006 B-Series 2006-2007 Mazdaspeed6 2004-2008 RX-8 (All Driver-side / Certain Passenger-side) 2004 MPV (Certain Vins only. Click here to see if your vehicle is included.) Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

Mazda3 five-door vs. Mazda CX-3

As a talking point, it won't rival North Korea, world hunger or Mideast peace, but the ongoing tug between car and crossover continues to resonate in the hallways of Autoblog HQ. And it might also generate some discussion on Mazda showrooms, where the Mazda3 five-door and Mazda's CX-3 crossover are parked within a few feet of each other. Not only do they enjoy proximity on the showroom, but they enjoy/suffer (your choice, depending on POV) pricing proximity on the window sticker. The Mazda3 five-door is the more mature model of the two, having been introduced to a world market in fall 2003. With a commonsense footprint enclosed by almost-organic, upscale sheetmetal, the Mazda3 – especially in 5-door form – punches well above its weight in the still-nascent hatchback category. With a redesign (third-generation) introduced in 2014, along with a more recent refresh, the newest sedan and hatchback merge Mazda's KODO design philosophy with a responsive platform, available 2.5-liter drivetrain and a comfortable – if not expansive – interior. What the Mazda3 5-door (photo at left) does not give you is the crossover's high hip point, despite having ground clearance almost identical to the CX-3 subcompact crossover. And while the stated passenger volume of the Mazda3 and CX-3 is almost identical, those cubes are arranged differently; the Mazda3 offers an interior package more linear, while the CX-3 is more upright. Mazda's subcompact CX-3 (photo at top) is a more recent entry, having been developed from the Mazda2 architecture and hitting the street two years ago. It sits below Mazda's CX-9 and CX-5 in the Mazda pecking order. And it is tiny, on a wheelbase of just 101 inches and offering an overall length of just 168 inches. It is seven inches shorter than the Mazda3, with a wheelbase five inches shorter. The net effect is a more compressed environment for passengers, along with the very real challenge of fitting something inside – such as a bicycle – even when that something has its front wheel removed. In the city, I like the CX-3's compactness, and relatively unrestricted visibility when compared to the Mazda3's overall length and lower seating. But when both are equipped with their six-speed automatics, and the Mazda3 is spec'd with its available 2.5 liter DOHC four, there's almost no comparison in their performance. With that spec the hatchback has Mazda's well-hyped zoom, while the CX-3 makes do with nothing but a 4-cylinder boom.