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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

White House clears way for NHTSA to mandate vehicle black boxes

At present, over 90 percent of all new vehicles sold in the United States today are equipped with event data recorders, more commonly known as black boxes. If the National Highway Traffic Safety Administration gets its way, that already high figure will swell to a full 100 percent in short order.
Such automotive black boxes have been in existence since the 1990s, and all current Ford, General Motors, Mazda and Toyota vehicles are so equipped. NHTSA has been attempting to make these data recorders mandatory for automakers, and according to The Detroit News, the White House Office of Management Budget has just finished reviewing the proposal, clearing the way. Now NHTSA is expected to draft new legislation to make the boxes a requirement.
One problem with current black boxes is that there's no set of standards for automakers to follow when creating what bits of data are recorded, and for how long or in what format it is stored. In other words, one automaker's box is probably not compatible with its competitors.

Mazda expands heritage parts program to include the iconic RX-7

Mazda has added two more cars to its heritage parts program. Joining the first-generation MX-5 Miata will be the second- and third-generation Mazda RX-7. It's something fans of Mazda's rotary sports car have demanded for years, and now Mazda is making good with its loyal fans. According to Japanese Nostalgic Car, the program was kicked off today in Japan with a list of 91 parts, 30 for the second-gen "FC3S" chassis and 61 for the third-gen "FD3S". The list is in Japanese and includes basic bits like bolts and washers, as well as vacuum hoses, seals, and bushings. Such rubber parts are typically the first to deteriorate with age and can be difficult to find in the aftermarket. There's even a throttle position sensor for the FD3S. Mazda says more parts will be added as time goes on. The MX-5 has a catalog of 1,100 parts, so there's room for the RX-7 program to grow. There's no word on whether the program will be expanded to full restoration, as Mazda does with the MX-5 or like the program Nissan announced last week for the Skyline GT-R. Mazda also offers the Miata parts in the United States, but it's unknown whether the remanufactured RX-7 parts will cross the Pacific. However, Japanese Nostalgic Car notes that there are 24,000 RX-7s registered in Japan. Sales of the premium sports car were a fraction of that of the Miata, so it would make financial sense to send some parts our way. The Mazda RX-7 was a flagship of the Mazda brand for decades before its discontinuation in 1995 (2002 in Japan). Though known for its commitment to lightness and stellar handling, it's centerpiece technology was Mazda's rotary engine, making it a unique entry in the sports car world. It also has a rich motorsports provenance, having won over 100 IMSA races. The FC3S was sold in the United States from 1986-92 and a favorite of early tuners and drift racers, which means many were destroyed, making good examples quite rare now. The 1993-95 FD3S, famed for its sequential turbo and stunning design, has been appreciating as a collectible classic in recent years. Looks like they might be a bit easier to restore now.