1994 Mazda Rx-7 Touring Coupe 2-door 1.3l Twin Turbo All Stock No Mods on 2040-cars

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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda Recalling Cars Due To Spider Webs In Engines

It seems that Yellow Sac spiders really, really love Mazda. Three years after Mazda recalled 52,000 Mazda6 sedans over spider webs obstructing the evaporative canister vent lines of 2009 and 2010 Mazda6 models, another recall has been issued for 42,000 more of the models built between 2010 and 2012 and equipped with the 2.5-liter four-cylinder engine. According to the automaker, there have been nine confirmed sightings of spiders in vent lines since the original recall. It seems that covers were applied at the factory to keep the arachnids from entering, but it hasn't quite exterminated the problem. A reflash of the ECU is required that "[changes] the logic behind how the car purges the charcoal canister during normal operation," says Jeremy Barnes, Director, Public Relations & Brand Experience at Mazda North American Operations. So far, Mazda has not recorded any fires, accidents or injuries due to this tangled mess of webs. Recall notices will be mailed out to owners later this month. This story original appeared on Autoblog. Related Gallery Utter Driving Delight: The 2014 Mazda MX-5 Miata Recalls Mazda Mazda6