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Mazda starts production of new MX-5 Miata in Japan

We often regard a new model as having arrived when its manufacturer reveals it for the first time. But you might argue that nothing is official until actual production gets underway. And that's just what's happened now with the new Mazda MX-5. The fourth-generation Miata was unveiled a few months ago, and now the first examples have begun to roll off the assembly line at Mazda's Ujina plant in Hiroshima. The first ones are set to stay in Japan, where the new roadster is being introduced initially. Deliveries are set to launch in June. After that, we can expect the new MX-5 to proliferate to markets around the world, including our own. To date Mazda has sold more than 950,000 of its little roadsters, making it the best-selling two-seat sports car in the world. It shouldn't be long, then, before the new model tips it past the million-unit mark. 2015/03/05 Mazda Starts Production of All-new Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today began production of the all-new Mazda MX-5 two-seater lightweight sports car (known as Mazda Roadster in Japan) at Ujina Plant No.1 in Hiroshima. The first models produced are destined for the Japanese market. Sales of the all-new MX-5 will begin in Japan around June this year and interested buyers can make an appointment for pre-sale discussions through a dedicated website from noon on Friday, March 20. Following sales start in Japan, the MX-5 will be progressively rolled out to overseas markets. The MX-5 is an iconic model representing Mazda's vehicle engineering philosophy: the pursuit of driving pleasure. With production exceeding 950,000 units as of the end of January 2015, the MX-5 continues to hold the Guinness World Record for the world's best-selling two-seater sports car. In order to respond to ever increasing demands for safety features and environmental performance while maintaining the element of fun that has always defined the model, development of the fourth generation MX-5 was carried out under the motto "innovate in order to preserve". In addition to incorporating SKYACTIV TECHNOLOGY and KODO-Soul of Motion design, development focused on enhancing the senses and sensations through which people enjoy cars. Moving forward, Mazda will continue to enrich the lives of its customers through a variety of touch points including the production of high-quality vehicles, and become a brand that maintains a special bond with its customers. Related Video:

Mazda builds 4-millionth Mazda3

To say that the Mazda3 is a vital product for Mazda would be one heck of an understatement. In fact, the model line accounts for about 30 percent of the manufacturer's sales. Fortunately for Mazda, they're selling well.
These days, the Japanese automaker is building the Mazda3 (known domestically as the Axela) in Japan, China, Thailand and, as of last month, in Mexico. The company's expanded global production capacity has helped Mazda reach four million units of the Mazda3 sold around the world since the first model was introduced over ten and a half years ago.
Over the course of that decade since its introduction in June 2003, Mazda has gone through three generations of Mazda3, the newest model benefiting from the company's Skyactiv technology and even encompassing a hybrid model in the Japanese Domestic Market.

Updated Mazda3 hits US roads this year

Mazda released an updated variant of its Mazda3 that will go on sale in Japan today and later this year in the US. The compact vehicle benefits from Mazda's G-Vectoring Control (GVC) that provides integrated control of the vehicle's engine, chassis, transmission, and body. The result, from our own experience, results in a car that's more enjoyable to drive. GVC is the first feature in a series of new Skyactiv Vehicle Dynamics technologies. Mazda is developing them to provide drivers with greater feel and a more enjoyable experience. "Mazda is striving to become an irreplaceable presence in the lives of our customers, to create a special bond with them and to be a 'one-and-only' brand they will chose again and again," Mazda's CEO Masamichi Kogai said in a statement. Other than the new feature, the 2017 Mazda3 goes mostly unchanged with the front end gaining slimmer turn signals and fog lights. The current-gen lineup, claims Mazda, is centered around Jinba Ittai – a term the automaker uses to signify oneness between car and driver – that started with the launch of the Mazda CX-5. The updated Mazda3 will go on sale later this year in the US, but the automaker did not announce an official date. Related Video: Featured Gallery 2017 Mazda3 View 15 Photos News Source: MazdaImage Credit: Mazda Design/Style Mazda Hatchback Sedan mazda mazda3