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Mazda CX-3 almost ready for LA Show

The Mazda CX-3 is just days away from its unveiling at the 2014 Los Angeles Auto Show, but elsewhere in the world, the Japanese brand still has the compact crossover disguised for testing. These spy shots aren't too camouflaged though, and when combined with the previous teaser image, they give a pretty clear idea what the new model will look like.
The grille here is well covered, but the photo from the front reveals the similarities to the design sketch. The rear shows a similar horizontally oriented design as the Mazda2, which the CUV is based on. However, the dipping sides around the B-pillar from the teaser don't appear to be on this tester. Even with all the swirls, the vehicle looks fairly attractive.
Mazda is doing a fantastic job of keeping mechanical details about the CX-3 a secret. It's not yet known whether the model is front-wheel-drive only or if all-wheel drive is also an option. The crossover also likely shares the Mazda2's engine, which isn't revealed for North America, yet. The diminutive CUV will compete with a huge crop of new classmates, including the Fiat 500X, Jeep Renegade, Chevrolet Trax and Honda HR-V. Check out the gallery for the latest glimpses of this Japanese CUV just days ahead of its full debut.

Mazda3 sedan revealed by Top Gear Russia [w/poll]

Thanks to our comrades at Top Gear Russia, the trickling reveal of the Mazda3 sedan has begun. We saw the hatch in person in New York (and loved it), and we wanted to see if the trunked version could hold onto the same mojo. If you like the Mazda6, then you should like the Mazda3 because it takes just about everything from its toothsome big brother and shrinks it into a compact package.
Top Gear Russia was allowed to share photographs of the Mazda sedan they call "Treshka" (or they leaked them, depending on whom you talk to), but not their drive impressions. The site page says it will come in four trims for the Russian market - Drive, Active, Active+ and Supreme - and offer three engines. Our specifications will certainly differ. Other than that, all we have to go on are the looks, which some may argue are even better than the hatch thanks to a trunk line that provides more balance to that long hood up front.
The Mazda3 will go on sale later this year and US prices should be announced in September. For the time being, content yourself with the gallery of high-res images above.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.