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2016 Scion iA shows its face, for better or worse, in New York [w/video]

We have a theory that, among auto designers, there's something resembling Stockholm Syndrome. Designers spend so many hours looking at a single product that, after awhile, they can't help but fall in love with it, regardless of how bad it may look to everyone else. That might explain the appearance of the Scion iA, which while largely similar to the handsome Mazda2, replaces that car's attractive five-pointed grille with what could be described as a gaping maw. Fortunately, it's only the Scion grille that really causes any offense. The parts of the iA that have been left to Mazda designers are, as we said, rather handsome. That includes both the attractive rear and the Kodo-derived lines found in the tiny sedan's profile. The cabin, meanwhile, is well outfitted with standard equipment, including a seven-inch touchscreen display. Plastic is the dominant material, although the overall layout is logical and mostly attractive. Have a look at our live gallery of images of Scion's first-ever four-door sedan. Sports Sedan that Shouts Success All-New 2016 Scion iA Rolls Into New York With a Trunk - Brand's first-ever sedan with dramatically sporty look and agile moves - Estimated MSRP in the $16,000-range for well-equipped mono-spec model • High-spirited 1.5-liter engine; estimated 42 MPG highway - Choice of 6-speed stick shift or 6-speed automatic - Standard Low-speed Pre-collision safety system - Roomy cabin with premium amenities - 7-inch multimedia system with voice recognition NEW YORK, March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it's also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA. The Scion iA sedan joins the all-new 2016 Scion iM hatchback for a one-two punch in the subcompact and compact segments. The new sans-hatch Scion will arrive in dealerships this fall for an estimated MSRP in the $16,000-range. That's for a mono-spec model equipped with standard Low-speed Pre-collision safety system and 7-inch multi-media system with voice activation. Because Scion has a no hassle, no haggle Pure Price, customers walk out the door with the same price they saw posted in the dealership. "Dramatic" could be an understatement when describing the visual impact of the 2016 Scion iA. Beneath the daringly curved sheetmetal lies a tight, agile machine that re-defines "entry level." Call the design "class above," a term that applies throughout the car.

Mazda hopes to return to Le Mans

Mazda has been away from the winner's circle at Le Mans for some time now. But it could be preparing a return to the forefront at the famous French endurance race in the near future. That is, at least, if the racing enthusiasts within its ranks get their way. "I know that the expectation for us to return to Le Mans is high. I can imagine a day when Mazda returns," Nobuhiro Yamamoto told Top Gear at the Goodwood Festival of Speed this past weekend. "I hope - as with many other Mazda fans - that we go back to Le Mans." His words hardly serve as confirmation of the Zoom-Zoom brand's intentions, but they certainly speak rather loudly to a desire within its ranks. They hardly come out of left field, either. Yamamoto-san is arguably the man best positioned to spearhead such a campaign – or would at least be best informed if such a campaign were underway. He's currently the program manager for the MX-5, and decades ago was the racing engineer behind the 787B. That Group C prototype racer represented Mazda's last major effort at taking top honors at Le Mans, and take them it did when it won the race outright in 1991. The Japanese automaker was out in force this past weekend at Goodwood, the event's central sculpture honoring Mazda's racing history, and its presence only fueling rumors that it could be preparing a renewed assault on endurance racing – potentially once again under rotary power. The 787B, motorsport history buffs will tell you, represented the first and last time to date that a Japanese manufacturer won the 24 Hours of Le Mans. Although Toyota has been competing with Audi and Porsche at the front of the field with the TS040 Hybrid, it has yet to win the key race, despite having taken the FIA World Endurance Championship last year. "Everyone at Mazda would love to see the only Japanese company to ever win the 24 Hours of Le Mans return to the famed twice-around-the-clock classic," a spokesman for Mazda's North American motorsports department told Autoblog by correspondence. "Whether that'll actually happen isn't something we can discuss at this time, but, given our historical and current involvement in motorsports, our interest in the event should be no surprise to anyone. We agree with Yamamoto-san when he says he hopes it happens." So while Mazda may not be ready to confirm the prospect of its return to Le Mans, it certainly isn't ruling it out, either.

Mazda2 nets Japan Car of the Year, Cherokee first US model to ever crack top 10

The 2015 Mazda2 is quite high up on our must-drive list. Yes, the teeny, tiny successor to the 100-horsepower five-door is worth getting excited over, largely because the previous generation was one of the absolute best smiles-per-dollar values on the market.
While we eagerly await for our opportunity to take to the 2's helm, our expectations of the new car have just been heightened thanks to its win in Japan's Car of the Year competition. Called "Demio" in the land of the rising sun, Japanese journalists handed out Mazda's second COTY award since the CX-5 took the title in 2012.
In more surprising news, the new Jeep Cherokee has made the list of 10 Best Cars in Japan. The Jeep's triumph marks the first time an American car has cracked the top ten, finishing eighth. It's not, however, the first Fiat Chrysler vehicle to snag the title, following in the footsteps of the Alfa Romeo Giulietta and Fiat Panda. Still, the fact that an American brand can make such impressive inroads into the traditionally tough-to-crack Japanese market is a seriously big deal.