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Laguna Seca getting another awkward name with WeatherTech sponsorship

According to the Monterey Herald, and also reported by Autoweek, Laguna Seca is getting a new title sponsor and as a result, a new name. The track is currently known by the official name of Mazda Raceway Laguna Seca, a less-than-elegant name that goes away soon because Mazda is ending its sponsorship on March 31. The newspaper reports that the new sponsor is WeatherTech, and the new name, arriving on April 1, adds a word: WeatherTech Raceway at Laguna Seca. We're not sure why it can't simply be known as Laguna Seca, since that's the name that sticks after the sponsors disappear. And we don't know why adding a word is better. Why would you add syllables to say and letters to type (insert lazy writer joke here)? It seems that those in charge of the track are happy with the deal, though. The Monterey Herald reports the deal is for five years of sponsorship at a cost of $5 million and that it's about two-thirds of what Mazda was paying. But the newspaper also reports that the track won't be providing the same track access that Mazda needed, and it may attract other automakers to the track when the track's name isn't partly that of a competitor. Related Video: News Source: Monterey HeraldImage Credit: Getty Marketing/Advertising Mazda Parts and Accessories Laguna Seca

Why you absolutely need to take your Miata to a track

Our long-term 2016 Mazda MX-5 Miata entertained us all summer, but we couldn't let the good weather pass without taking a trip to a race track. So we headed to GingerMan Raceway on the other side of Michigan to give it some exercise. It's there that I fell deeper in love with our little silver-white Club and immediately regretted not taking it to the track every single weekend prior. I make a very simple case in the video above: Miatas belong on the track. They're made for it, especially our ND Club, the most track-friendly version Mazda currently makes. The Miata is also a wonderful tool for those learning to drive in these conditions. It gives you good feedback, there isn't too much power available, but the engine's output is plenty to make things entertaining. It's also one of the more balanced performance cars you can buy today and doesn't rely on fancy electronics to go faster – it's a nearly direct connection between you and the car, with no weird intermediaries or adjustable elements. This is really the simplest form of fun. To sum up: If you have a Miata, take it to a track. If you don't have a Miata, go buy one. Watch the video again if you're not convinced. Related Video:

Masamichi Kogai new Mazda president and CEO

There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.
Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.