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2017 Mazda CX-9 offers three rows of turbocharged style in LA

With the introduction of the second-generation Mazda CX-9 at the Los Angeles Auto Show, the Japanese brand now has a stylish, modern crossover to fit just about any buyer's size requirements. And it's more than just a pretty face, thanks to a new 2.5-liter turbocharged engine under the hood. The latest CX-9 has all the styling traits of a modern Mazda with its shield-like grille and narrow headlights. The design execution lacks some of the curvaceous lines of models like the Mazda3, but the CUV gains a tougher look thanks to extra embellishment around its fenders. The interior looks equally attractive with brown Nappa leather and a combination of black and metallic trim. The CX-9 also introduces Mazda's Skyactiv-G 2.5T turbocharged four-cylinder that makes 250 horsepower and 310 pound-feet of torque. Power gets to the road via a six-speed automatic gearbox, and the CUV is available with the company's i-Activ all-wheel-drive system. Customers can also order an array of assistance tech, including adaptive cruise control, lane-keep assist, blind spot monitoring, and more. The CX-9 arrives this spring, but you can get a good look now in the gallery from LA. Related Video: All-New Mazda CX-9 Three-Row Crossover Debuts at 2015 Los Angeles Auto Show - CX-9 offers elevated experience with innovative technologies, new SKYACTIV-G 2.5T engine and premium, authentic materials - When the Mazda CX-9 made its world debut back in 2006, it was an epiphany: A midsize three-row crossover SUV that defied the conventional design cues and cumbersome driving experience expected of vehicles in its class. Despite being a large vehicle, CX-9 is, after all, still a Mazda. CX-9 quickly captivated the automotive industry, winning numerous accolades. Now comes the encore: the latest, grandest expression of KODO—Soul of Motion design yet and the high-end model of Mazda's new-generation lineup. Its cachet is elevated with a proud front fascia that cascades into crisp lines that flow to the rear. Its interior is nothing short of breathtaking, with available Auburn-colored Nappa leather, Japanese rosewood and aluminum. The focus was on authenticity; an experience rather than simply another commodity conveyance. With the new CX-9, engineers sought to instill driving dynamics befitting of a Mazda—agile handling, tight steering and a responsive, controllable powertrain. To do this, they found smart solutions to keep CX-9's structure light, yet rigid, with SKYACTIV Technology.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

2017 Mazda CX-9 Prototype First Drive

If you read our coverage from last week's Los Angeles Auto Show, you'll note that we were extremely fond of the new Mazda CX-9. We like the look of the thing, inside and out, and it promises to be the best-driving entry in the three-row crossover class. We agree wholeheartedly with that claim. You see, we already drove it. Full disclosure: Our test of the camouflaged CX-9 prototype you see here was short, and while we were able to get a good handle on the CX-9's basic driving dynamics, it'll take more than a 30-mile session around the outskirts of LA to uncover the finer details. What's more, these vehicles are not production ready. In fact, according to our handlers at Mazda, the CUV we tested was actually at the stage before pre-production – so basically, a pre-pre-production car. That said, all the details about the engine, transmission, suspension, and steering are "largely final." As you can see in the gallery, the cars we tested were heavily camouflaged both inside and out. As for styling, we love it – see the undisguised pictures from the LA show for more views. And as for inside, we can say leather seats of our Grand Touring model were comfortable and supportive, and the smallish steering wheel felt natural in the hand. Even in pre-pre-production state, the CX-9 was impressively quiet. An extra 53 pounds of under-floor sound deadening, thicker windows, and active noise cancellation all contribute to what Mazda claims will be "among the quietest vehicles in its class." It's worth noting that the good sounds, like the throaty, whooshy noises of the turbocharged engine, found their way into the cabin just fine. The 2.5-liter, turbocharged four-cylinder engine – Mazda's first force-induced Skyactiv engine – is an excellent piece. The 2.5-liter, turbocharged four-cylinder engine – Mazda's first force-induced Skyactiv engine – is an excellent piece. It uses a variable geometry turbocharger, which the company calls a Dynamic Pressure Turbo. Here's how Mazda explains it: Imagine a normal garden hose. Put your thumb over the nozzle, and the force of the water increases dramatically. That's the DPT at low rpms. It features three small exhaust ports to direct exhaust gases into the turbo, making for 17.4 quick-spooling PSI at low rpms. As the revs climb, a flow control valve opens up, redirecting the gases to a trio of larger ports – removing your thumb from the hose, if you will – and keeping the boost up.