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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Aussie Mazda MX-5 Miata specs leak suggests power loss

Mazda's 2016 MX-5 Miata reveal didn't include much in the way of specifications, but the car's debut seems to have blown the lid off of the rumormill, with the latest word out of Australia including fresh claims of curb weight and engine output.
Before delving into the findings from Motoring.com, we're going to take a moment to find a few grains of salt. It's not that we don't trust the Oz publication, it's just that we wouldn't be surprised to learn their car's specifications will vary from that of our eventual North American car.
Of course, we don't expect the footprint of the new ND model to itself to differ much - it will still be the most compact Miata ever - overall length is expected to check in at just over 154 inches - that's about 1.4 inches shorter than the original NA Miata and over 4 inches shorter than today's NC generation, yet it'll ride atop a longer wheelbase and be slightly wider while sitting lower to the ground.

Chicago Auto Show page claims 2016 Mazda MX-5 Miata to produce 155 hp [UPDATE]

UPDATE: Mazda wasn't willing to confirm or deny the figures cited by the Chicago Auto Show, although we're betting the 155-horsepower figure is a bit on the low side. As for the CAS page, a Mazda spokesman told Autoblog that they "aren't sure where they got that number." The horsepower estimate has since been pulled down. Well, someone may have made a boo-boo. The Chicago Auto Show is currently hosting a page that claims the Mazda MX-5 will produce 155 horsepower, courtesy of a 2.0-liter, Skyactiv four-cylinder. If this is correct, it'd be the first time the MX-5's US power output had been revealed. The 155 hp figure would account for a 12-hp drop from that of the outgoing MX-5, though, a corresponding weight loss should still improve the power-to-weight ratio for the 2016 model. Now, the CAS page could simply be following previous reports, including one from Autoblog. As recently as October, it was being reported that the MX-5 would be powered by a 2.0-liter, Skyactiv four-cylinder, a version of which is producing 155 horsepower and 150 pound-feet of torque in the Mazda3. Naturally, we've reached out to Mazda for comment – or perhaps even confirmation – on the info from CAS, although we aren't expecting a reply until at least later this morning (darn time zones). Of course, as soon as we hear anything, we'll update this story. Related Video: