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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

Britain's BBR already promising 2016 Mazda MX-5 Miata with 200+ horsepower

The 2016 Mazda MX-5 Miata is one of Autoblog's most anticipated cars to drive this year, and with good reason. Thanks to svelte, angular styling, the promise of less weight, the possibility of more power and all at a fairly affordable price, it represents pure, automotive enjoyment. Mazda is still not saying exactly how much power the new Miata's 2.0-liter Skyactiv four-cylinder engine will make, but that isn't keeping British tuner BBR from already working out how to squeeze even more ponies from the mill – potentially as much as 200 horsepower with natural aspiration. The company bought a Mazda3 for access to its 2.0-liter Skyactiv and went to work on it. "Our objective with the all-new MX-5 is to achieve the same 200 bhp output that we can easily enjoy with simple bolt-on components on the current 2.0-litre NC model, before building on further power upgrades using forced induction," said Neil McKay of BBR in the company's release. The 3's version of the engine is rated at 155 hp and 150 pound-feet of torque but is expected to be tuned for additional grunt for the droptop. Still, it gives BBR something to experiment with before the real thing is available. The tuner also got the opportunity to take a look at a pre-production 2016 Miata and is already developing "subtle bodywork alterations" for the upcoming convertible. You can get a taste for the company's plans with the rendering above. It sports tinted lights, a front lip spoiler, lower side sills and a tiny rear spoiler. Scroll down to read more about BBR's plans in the official announcement. BBR UNVEILS STUNNING 200 BHP ALL-NEW MAZDA MX-5 CONCEPT Despite deliveries not scheduled to begin until July, legendary Mazda performance tuner BBR is making great progress with both its visual concept and powertrain development for the all-new MX-5. "A program of detailed performance enhancements has already commenced at our Brackley base," says BBR's Neil Mckay, "thanks to our investment in a 2.0-litre Skyactiv powered Mazda 3. Our objective with the all-new MX-5 is to achieve the same 200 bhp output that we can easily enjoy with simple bolt-on components on the current 2.0-litre NC model, before building on further power upgrades using forced induction." Having viewed a pre-production version of the car BBR is also working hard on visual enhancements to add more presence to the svelte lines of the all-new MX-5.

Mazda2 nets Japan Car of the Year, Cherokee first US model to ever crack top 10

The 2015 Mazda2 is quite high up on our must-drive list. Yes, the teeny, tiny successor to the 100-horsepower five-door is worth getting excited over, largely because the previous generation was one of the absolute best smiles-per-dollar values on the market.
While we eagerly await for our opportunity to take to the 2's helm, our expectations of the new car have just been heightened thanks to its win in Japan's Car of the Year competition. Called "Demio" in the land of the rising sun, Japanese journalists handed out Mazda's second COTY award since the CX-5 took the title in 2012.
In more surprising news, the new Jeep Cherokee has made the list of 10 Best Cars in Japan. The Jeep's triumph marks the first time an American car has cracked the top ten, finishing eighth. It's not, however, the first Fiat Chrysler vehicle to snag the title, following in the footsteps of the Alfa Romeo Giulietta and Fiat Panda. Still, the fact that an American brand can make such impressive inroads into the traditionally tough-to-crack Japanese market is a seriously big deal.