1981 Mazda Rx-7 Gs Coupe 2-door 1.1l on 2040-cars

Auto blog

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Petrolicious lets a 1971 Mazda RX-2 howl

Rotary engines scream to the heavens in the best way possible. To hear a wonderful example of the Wankel's battle cry, turn up your speakers and watch Petrolicious highlight an immaculately clean 1971 Mazda RX-2 in Australia. Owner Jason Humble took three years to build his RX-2 from a bare shell, and he started competing with it in vintage racing in 2005. The little coupe's class pits it on track against Mustangs and Camaros, but Humble claims that he's regularly near the top of the pack thanks to the Mazda's communicative chassis. We don't get to see the RX-2 mixing things up on track in the Petrolicious video, but Humble does treat us to a drive through the Australian countryside. He's happy to let the coupe's rotary rev, and the little engine is capable of making a wonderful noise. It's great to see Petrolicious continue to give the spotlight to these sometimes overlooked classic Japanese sports cars.

Updated Mazda6 Wagon to look lovely in Geneva

For the 2018 model year, Mazda updated the Mazda6 sedan with some design and mechanical tweaks. It will take the stand for its European debut at the 2018 Geneva Motor Show. There, it will be staged alongside the Mazda6 Wagon, which will be getting its own global debut at the Swiss expo. Unless there's some sort of miracle, we won't be getting the five-door version here in the United States, which is a shame, because it's a beautiful wagon. Customers here — apart from a handful of die-hard fans and, perhaps, the entirety of the American automotive press — prefer something with a bit more elevation to it. Ask a Mazda dealer in Michigan or Arizona for a Mazda6 Wagon, and they'll probably try to sell you a CX-5 instead. That frustrates the wagon fans. "It's gorgeous," said Autoblog Associate Editor Joel Stocksdale. "It kills me that we don't get it." The Mazda6 Wagon, like the new sedan, features an updated exterior and interior design, new seating, better performance, and improved driving dynamics. The Mazda6 Wagon will be on the show floor with a number of other beautiful cars, including the Mazda Kai and Vision Coupe concepts, which bowed at the Tokyo show. Mazda will also showcase its new gasoline-powered Skyactiv-X spark controlled compression ignition, which we were recently able to test in a prototype vehicle. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Design/Style Geneva Motor Show Mazda Wagon 2018 Geneva Motor Show mazda6 wagon