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Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.

Lexus, Mazda win KBB 5-Year Cost To Own Awards

We focus a lot on what new cars are like to drive, but it's difficult on a one-week loan to really get a sense of what a car is like to live with. Sure, we try to recreate that sense with our long-term vehicles, but even after a year, it's impossible to know fully learn about a car, particularly in terms of reliability and cost of repairs. For 2014 model year vehicles, Kelley Blue Book has put together a list of the most affordable vehicles over a five-year period.
At the tippy top of the list are Mazda and Lexus, with the Zoom-Zoom automaker winning the award for best non-luxury brand. Lexus, meanwhile, was the most affordable luxury marque over a five-year period. It's interesting to note, though, that not a single Mazda won its segment in this year's awards.
General Motors did quite well, taking eight segments, including both the subcompact and plug-in segments, with the gas-powered Chevrolet Spark and Spark EV. The Chevy Camaro SS and ZL1 took the high-performance car award. Toyota was well represented, with five winners split between the main brand (Corolla, Prius C and Tacoma) and Lexus (LS and RX).

Mazda6 diesel is coming, too, Mazda promises (again)

As we noted our piece earlier today about the CX-5 diesel, we've been waiting for Mazda to bring its Skyactiv-D engines to market for years. Tripped up by an emissions certification nightmare that caused delays and resulted in lackluster power and fuel economy numbers, they're late to the party. In the CX-5 diesel, it's also a questionable proposition at almost $4,000 more than the much more powerful CX-5 Turbo. But today, Mazda's U.S. president confirmed to Autoblog that the diesel engine would make its way into the 6. Like the CX-5, it'll only be offered with all-wheel drive and only on the top Signature trim level. Unlike the CX-5 diesel, which goes on sale in July, we don't know when the Skyactiv-D-powered 6 will go on sale. But it seems like later this year is a good bet. How much longer can Mazda wait, really, once the CX-5 diesel is on sale? The diesel Mazda6 will use the same 2.2-liter engine as the CX-5. It'll probably offer the same power figures – 168 horsepower at 4,000 rpm and 290 pound-feet of torque from a low 2,000 rpm, with a 5,500-rpm redline. The fuel economy bonus for choosing a diesel over the turbocharged gas engine should roughly parallel the difference in the CX-5: about 5 mpg in the city and 3 mph on the highway. That said, we don't know the 6's EPA fuel economy numbers yet. We expect the price premium to roughly parallel the CX-5 as well, so the diesel will likely be several thousand dollars more than the gas turbo engine in the same Signature trim. These are educated guesses, of course, and when we have firmer numbers or solid estimates from Mazda we'll let you know.