1980 Mazda Rx-7 26.5k Miles Rear Hatch Resembles Ferrari 350gt on 2040-cars

Auto blog

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda still has a team working on rotary engines

The flame still burns within Mazda to stage a rotary engine revival. Before you start getting excited, it's way too soon to start saving money for the fabled, next-gen RX-7 or RX-8. Still, company boss Masamichi Kogai confirmed to Autocar that the Japanese automaker has an engineering team dedicated to improving the Wankel. This development group has the hard task of trying to make the rotary stack up to modern internal combustion engines in terms of emissions and fuel-economy standards. Neither factor were ever exactly Wankel's strong suits. Kogai described them as working "very enthusiastically" to Autocar. The boss didn't discuss any future RX-vehicles or the size of the team, however, a report from last year indicated that there were 30 engineers in partnership with universities to update the engine's design. After problems keeping up with emissions and fuel economy, Mazda built it's last rotary for an RX-8 in June 2012. Since then, there have been intermittent rumors of a return. One possible solution was a design called the 16X that was supposed to offer more torque and better fuel economy. Another possibility was a small-displacement unit as a range-extender in an electric Mazda2. Rumors of a new RX-7 have been heard for years. In 2013, Kogai clearly said that it wasn't happening. When asked again last year, he reiterated the same point.

2014 Mazda6: Winter's End Update

The Winter Without End is seemingly dead. Outside my office windows, my brown and yellow lawn is fully exposed to the increasingly powerful sunshine, the morning birdsong is louder than anything until the garbage trucks start rolling, and I'm seriously considering having the summer tires put back on my personal fleet. That last one is a little scary, as I'm a firm believer in the April Snow Jinx, but you get the idea.
The long-term Mazda6 has also long since left my driveway. Looking back on my notes from the time it was in my charge, however, I see all remarks are dominated by one highlighted section at the top: "worst winter drive of all time." I hardly need the reminder, to be honest. Here's what happened.
When the Mazda showed up at my door, we'd already fitted the thing with its new winter rubber: Bridgestone Blizzaks. Plunking down for dedicated snow tires was a near necessity this year - as it almost always is in Michigan. We didn't see much reprieve from snow-choked, iced over roads here in Ann Arbor, and the knobbier rubber proved invaluable in getting me out of my house time and again.