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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

2016 Mazda CX-9 caught on video

We already know from earlier spy shots that the second-generation Mazda CX-9 is advancing in development, but here's an opportunity to actually see the crossover on the road. The video shows the CX-9's rear, but wait 50 seconds for a good look at it in profile and from the front. The CX-9 is no longer wearing the same camouflage from the last spy photos, but this time it has more cladding to hide the lines. Even with the obfuscation, you can still get a sense of the general shape. The CUV largely looks like a stretched version of the CX-5, which is a great place to start. Rumors suggest the new CX-9 will debut in November at the 2015 Los Angeles Auto Show and to launch in 2016 for the 2017 model year. Power is tipped to come from a turbocharged, 2.5-liter Skyactiv four-cylinder, and all-wheel drive is expected to be available. Related Video:

Preorders open for the Mazda MX-5 Miata RF Launch Edition

After unveiling the gorgeous 2017 Mazda MX-5 Miata RF Launch Edition at the 2016 New York International Auto Show, the Japanese automaker announced plans to give loyal customers first dibs on one of the 1,000 models. Preorders are open at 12 PM EST on Monday, September 26th at the Mazda MX-5 RF Launch Edition website. Customers who were sent an invitation with a personalized code will have a limited time to put a $500 refundable deposit down on a limited model. Customers also have the opportunity to select the dealership where they would like to complete the transaction. Pricing for the MX-5 RF has also been announced with the sports car starting at $34,685, including destination and handling. That's roughly $9,000 more than a base MX-5 Miata. Deliveries of the sports car will begin in February 2017. While the MX-5 RF is a looker, $9,000 is a lot of change for the Launch Edition, which only adds a black roof and special badges over the regular MX-5 RF models. All 1,000 Launch Editions will be finished in Machine Gray with a black roof panel and Auburn Nappa leather on the inside. Buyers who opt for the Launch Edition will also get a numbered 42mm Tourneau watch, and can choose between an automatic and a manual transmission. The MX-5 RF Launch Edition should sell out quickly, as the 2015 Mazda MX-5 25th Anniversary Edition sold out in roughly 10 minutes when it went on sale in 2014. Didn't get an invite to preorder the Launch Edition? Worry not, as Mazda will open the special model to the general public on October 3, if there are any left. Related Video: Featured Gallery 2017 Mazda MX-5 RF: New York 2016 View 13 Photos News Source: MazdaImage Credit: Live photos copyright 2016 Drew Phillips / AOL New York Auto Show Mazda Convertible Lightweight Vehicles Special and Limited Editions Performance pricing mazda mx-5 rf