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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Mazda's new turbo four fits in both the 6 and the 3

Despite the size differences, the Mazda CX-9 shares a lot with its smaller car-based siblings, the Mazda6 and Mazda3. That could allow Mazda to slot its full-sizer's new 2.5-liter, turbocharged four-cylinder engine under the hood of its smaller offerings. Pardon us while we do a happy dance. "[The 2.5-liter turbo] fits in a lot of our cars, and where we're actually going to put it is another question," Mazda North America vehicle development engineer Dave Coleman told Australia's Car Advice. Coleman specified that the turbocharged engine will fit in all the same applications that can accommodate the company's 2.5-liter gas and diesel engines. "Basically, that big space we used for the bundle of snakes exhaust manifold, the turbo is in that space too. They're all packaged to occupy the same space. It's exactly the same clearance as the exhaust manifold of the other engines." This kind of logic – if Engine A is the same size as Engine B, then both should fit in Car C – is what's lead us to imagine a turbocharged Mazda6 since the new engine was announced. In short, it's great news. Mazda's 2.5-liter turbo is a hell of an engine in the CX-9, and it's hard to imagine it'd be worse in a lighter vehicle. But just because it works from an engineering standpoint doesn't mean it's going to happen. At least, not soon. "It fits. I'm not a product planner so I don't get to make that call," Coleman told Car Advice. "It's up to the product planners to decide what they're going to put it in." The most obvious application for a turbocharged engine in the 3 or 6 is as a reborn Mazdaspeed model. But don't get too excited – Coleman said Mazda hasn't even gotten as far as building an engineering prototype with this engine. We're still firmly at the theoretical stage. And that's bad news, because it gels with what we've been reporting – that Mazda will wait a generation for future Mazdaspeed models. We just stopped doing our happy dance. Related Video:

First batch of 2016 Mazda MX-5 Miatas lands in US [w/video]

Have you been patiently awaiting the arrival of the all-new 2016 Mazda MX-5 Miata? Then we're glad to report that your patience has paid off. In fact, even if you haven't been so patient, we're still glad to report that the wait is finally over, as the first batch of the new Japanese roadsters has arrived on American soil. The initial batch of several hundred MX-5s arrived at the port of San Diego from the factory in Hiroshima on board the Phoenix Leader, a 636-foot vehicle carrier ship registered in Panama and operated by Japanese shipping giant NYK Lines. The vehicles are currently being processed at the SoCal port, with deliveries to commence "in the next several weeks," according to Mazda in the brief statement below. The fourth-generation Miata, designated generation ND, mad its global debut at the Paris Motor Show, and its US debut at the LA Auto Show. Production commenced in Japan this past March. The new roadster arrives in US showrooms with a 2.0-liter four-cylinder engine (the smaller 1.5 kept away from these shores), a six-speed manual (replacing the previous five-cogger), a folding soft roof (no retractable hard top this time), and a starting MSRP of $24,915 (plus an $820 destination charge). That, of course, is for the base Sport model, with higher-spec Club and Grand Touring trims also on offer. Along with the images above, you can watch footage of the vehicles driving off the ship in the video below. Might we recommend, however, muting the cheesy soundtrack and playing something more suitable over it instead. Neil Diamond's (Coming to) America ought to do the trick... today! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Welcomes the First Shipment of All-New 2016 MX-5s Mazda North American Operations today welcomed the first shipment of the all-new 2016 MX-5s. They will begin their port processing procedures and deliveries will follow in the next several weeks. Featured Gallery 2016 Mazda MX-5 Miata: US Arrival Mazda Convertible Performance mazda mx-5 san diego port