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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Rumored Mazda CX-3 may not be for US

Mazda has used its Kodo design language to make some of the most attractive, affordable cars in the world right now, with the Mazda3, Mazda6 and CX-5 (pictured above), but it still lacks a crossover in the smaller class, which are becoming popular on the world market. It seems like a natural fit then, that the Japanese company would shrink its CUV design even smaller for a CX-3 to fill the gap. However, a rumor suggests that the compact might not make it to these shores.
The Mazda2-based crossover is due later this summer in Japan and is launching in Europe and emerging markets later, according to Automotive News citing a report in Japan's Nikkei newspaper. The little CUV would cost between 1.5 million yen and 2.0 million yen ($14,700-$19,500) in Japan and be available with diesel and petrol engine options. However, the report made no mention of selling it in North America. There is a glimmer of a chance for the CX-3 here. Mazda is upgrading its Mexican factory to 230,000 annual unit capacity by 2016, which gives it the room to add the new vehicle.
While the midsize CUVs are hugely popular in the US, compacts like the Buick Encore are still a small portion of things. If Mazda could time the CX-3's launch right here, it could take advantage of the lack of competition.

Mazdaspeed3 concept tipped for Frankfurt debut

The last quarter of 2015 could be a big one for Mazda as a report has emerged from Australia claiming that the company will come to the Frankfurt Motor Show in September with a near-production concept of the third-generation Mazdaspeed3, while a second-generation CX-9 will be shown a few months later in Los Angeles. Motoring.com.au ran the initial report, and although the news seems plausible, the outlet doesn't provide sources for either piece of news. Likewise, our friends at Mazda USA refused to comment on "speculation." Speculation it may be, but it's surely tantalizing considering the recent popularity of both the hot hatch and three-row crossover segments. According to the Aussies, the concept Speed3 will quickly evolve into a production model, which will launch alongside a mid-cycle refresh for the current 3. A turbocharged 2.5-liter will spit out 295 horsepower, and could have all-wheel drive. Even if only the front axle is doing the work, the MS3 will easily be able to stand toe-to-toe with hotter half of the segment based on output alone. As for the more mundane offerings, Motoring reports the long-in-the-tooth CX-9 will get a replacement in LA, although it doesn't offer much in the way of details beyond that. It should be interesting to see how the company's Skyactiv philosophy will be implemented on such a large vehicle. Perhaps the biggest surprise from the Australian report, though, are the outlet's reports on the CX-7, which will return sporting a third row of seats after its larger sibling debuts. That'd give Mazda a versatile lineup of four crossovers, with the sub-compact CX-3, the compact CX-5, the midsize, seven-passenger CX-7 and the fullsize CX-9. As we weren't able to confirm any of this with Mazda, we'd still warn that this news should be ingested with grains of salt. Still, it looks like the company could be set to make some waves in the first two shows of the upcoming auto show season.