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Xcar tries to figure out what makes the Miata so great

Over the past 25 years and 3 model generations, the Mazda MX-5 Miata has shown that you don't have to be the best to be a massive success. The little, Japanese roadster has never been the absolute peak of automotive performance, but it's precise handling, good reliability and frugal running costs have helped make it a star. Autoblog recently tried to give you the experience of driving one on video, and now Xcar Films has made its own in an attempt to show what makes this droptop an icon.
As Xcar puts it, the Miata isn't the world's best sports car, but it is the world's favorite. When they were originally designing the roadster, Mazda's engineers took everything that made British droptops from the '60s great, and junked all of the stuff that made them a terror to own. The result was a car that would start up everyday with no fuss and get drivers wherever they needed to go with a huge grin on their face.
The fourth-generation Miata is imminently on the way for its September 3 unveiling, and the very early rumors indicate that Mazda doesn't plan to rock the boat too much with the latest one. It supposedly rides on a longer wheelbase and wider track but with the weight trimmed by over 200 pounds. Check out Xcar's video for a primer on MX-5 history and why the automotive world loves this little roadster.

2016 Mazda CX-3 scores 29/35 mpg EPA ratings

Looking for a subcompact crossover that won't cost you too much at the pumps? Your best bet is now the new Mazda CX-3, according to fuel economy figures released by the EPA. Mazda's new baby crossover has been rated by the US government agency at 29 miles per gallon in the city, 35 on the highway, and 31 on the combined cycle. That's in front-drive spec, giving the CX-3 better fuel economy than anything else in its class (at least, that is, with an automatic transmission.) Option it with all-wheel drive and you'll take a slight penalty at 27 mpg in the city, 32 on the highway, and 29 combined. According to Mazda that still "makes it among the most fuel-efficient all-wheel-drive vehicles available in the US." Whichever drivetrain option you go for, the CX-3 packs a 2.0-liter inline-four with direct injection (Skyactiv-G in Mazda-speak) good for 146 horsepower and just as much torque, mated to a six-speed automatic transmission. The first examples will begin reaching American showrooms later this summer. Related Video: 2016 Mazda CX-3 Scores Class-Leading[1] EPA Fuel Economy Ratings - New Subcompact Mazda Crossover Has EPA-Estimated Fuel Economy of Up to 35 MPG Highway - IRVINE, Calif., June 8, 2015 /PRNewswire/ -- The all-new 2016 Mazda CX-3 subcompact crossover utility vehicle has been rated with an EPA-estimated fuel economy as high as 29 mpg city/35 mpg highway[2], which positions CX-3's fuel economy as class-leading1 among all 2015 and 2016 subcompact crossover utility vehicles. As Mazda's first foray into the quickly burgeoning subcompact crossover class of vehicles, CX-3 provides those seeking a purposeful, stylish and sporty vehicle option that bucks convention. CX-3 offers standard keyless ignition and backup camera, and is available with features that are unrivalled in its class like Mazda Radar Cruise Control, adaptive LED headlights and Mazda's signature driving experience. Front-wheel-drive models have EPA-estimated fuel economy of 29 mpg city/35 mpg highway/31 mpg combined, while models equipped with Mazda's predictive i-ACTIV AWD have EPA-estimated fuel economy of 27 mpg city/32 mpg highway/29 mpg combined. That makes it among the most-efficient all-wheel-drive vehicles available in the U.S. "SKYACTIV Technology means we don't have to compromise when it comes to performance, efficiency and fun-to-drive dynamics," said Jim O'Sullivan, president and CEO, Mazda North American Operations.

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.