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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda recalls 193k CX-9 crossovers over corroded suspension

An issue with the suspension on the CX-9 has prompted Mazda and the National Highway Traffic Safety Administration to recall 193,484 vehicles across the United States. The campaign specifically affects units from the 2007-2014 model years, manufactured between October 24, 2006, and December 28, 2013. In those affected vehicles, the ball joints in the front suspension may corrode due to water leaking into the fitting. According to the statement below, if the ball joint rusts, the front lower control arm could separate, resulting in a loss of steering control. And needless to say, that could lead to a crash. To repair the issue, Mazda will have to replace both the left and right lower control arms, and will naturally do so free of charge, but will undertake the repairs in stages. First, owners of the affected vehicles will receive a notification that a recall campaign is under way. Then they'll get a second letter when the parts are ready and they can bring their vehicles into their local dealers. The company will start first with 2007-09 vehicles, specifically those registered in the snowy states of the Northeast and Midwest. Specifically: Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Wisconsin, and Washington, DC. (Oddly, states in the the western portion of the Midwest, as well as the Rocky Mountains and the Pacific Northwest, were not included in that initial phase. Nor was Alaska, for that matter.) After that they'll call in 2010-14 models in the same states before undertaking repairs on vehicles in other areas to the west and south. Related Video: RECALL Subject : Corrosion of Front Suspension Ball Joint Report Receipt Date: JUL 20, 2015 NHTSA Campaign Number: 15V451000 Component(s): SUSPENSION Potential Number of Units Affected: 193,484 Manufacturer: Mazda North American Operations SUMMARY: Mazda North American Operations (Mazda) is recalling certain model year 2007-2014 CX-9 vehicles manufactured October 24, 2006, to December 28, 2013. The affected vehicles have front suspension ball joints that may corrode from water leaking into the fitting. CONSEQUENCE: Over time, the ball joint corrosion may result in the front lower control arm separating from the ball joint, causing a loss of steering control and increasing the risk of a crash.

Flyin' Miata's 525-hp V8-powered ND finally hits the streets

Flyin' Miata, in its valiant quest to turn Mazda's roadsters into small, Japanese Corvettes, has finally finished its first V8-powered ND Miata. The company has been slowly teasing us with images and videos for months, but it wasn't until this week that the car finally made it to the streets. As soon as the current ND generation Miata was released, Flyin' Miata started the work to shoehorn a GM LS3 under the hood. The company has a history of building brutish, V8-powered Miatas. It sells everything from minor parts to full V8 conversion kits. For those with the cash that prefer to avoid the hassle, Flyin' Miata will sell you a complete, turn-key car. The price hasn't been finalized, but customers should expect to pay about $50,000 plus the cost of the MX-5. The new car has a worked-over LS3 that sends 525 horsepower to the rear wheels through a Tremec T56 transmission. Flyin' Miata says the rear differential comes from a V8 Camaro. Other new bits include exhaust, suspension, brakes, and a roll cage. Flyin' Miata tells us that the V8-swapped ND will weigh 2,592 lbs, a little more than 200 lbs more than the porkiest stock Miata. Despite twice as many cylinders and more than three times the displacement of the stock four banger, the LS3 V8 is a relatively small and lightweight engine. The finished car has a 53:47 front to rear weight distribution. Final touches are being finished, but cars and kits should be available soon. This article has been updated with some info straight from Flyin' Miata. Thanks, Keith! Related Video: News Source: Road & Track, Flyin' Miata Mazda Convertible Performance flyin miata