2002 Mazda Protege Dx Sedan 4-door 2.0l on 2040-cars

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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

Mazda and Isuzu to collaborate on a new pickup truck

After decades, Mazda has finally untangled itself from its relationship with Ford. The last vestige of that partnership is the BT-50, a rebadged version of the global Ford Ranger pickup truck. Once the BT-50 ends production, Mazda has announced that it will collaborate with Isuzu to develop its next generation of pickup trucks. The BT-50 was co-developed with Ford's Australian division. In their current iteration, the BT-50 and its Ranger twin were never on sale in the United States. Mazda's last pickup in the US was the B-Series, itself also a rebadged version of the old Ford Ranger. Isuzu pulled out of the US passenger vehicle market in 2009, although it still sells commercial vehicles here. Isuzu, continuing a long and complicated relationship with General Motors, co-developed the diesel engine that currently powers the Chevrolet Colorado and GMC Canyon. In select markets, Isuzu sells a rebadged version of the Colorado as the D-Max. Details on the Mazda/Isuzu tie-up are scarce. A single press release simply says "Isuzu will produce next-generation pickup trucks for Mazda, based on Isuzu's pick-up truck model." This isn't the first truck collaboration between the two companies. Since 2004, Mazda has sold the Titan, a rebadged version of the Isuzu Elf commercial truck. The Elf is sold in the US as the Isuzu N-Series. Those in the US hoping for a new competitor in the midsize-truck segment shouldn't get their hopes up for the new truck. There are currently no plans to bring them here. There is hope, though, that Ford will bring the Ranger replacement stateside sometime in the next few years. Related Video: News Source: MazdaImage Credit: WILLIAM WEST/AFP/Getty Images Isuzu Mazda Truck

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.