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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Mazda recalls 1.37 million older vehicles for ignition switch short [UPDATE]

UPDATE: Mazda has confirmed to Autoblog that NHTSA's figures and list of effected models are accurate. Mazda is recalling 1,368,500 older vehicles in the US that date as far back as the late '80s because a potential short circuit in the ignition switch could cause a fire. According to the National Highway Traffic Safety Administration, the models include: 1990-1995 323 1993-1998 626 1993-1995 929 1989-1998 MPV 1993-1997 MX-6 1992-1993 MX-3 1990-1998 Protege Mazda reports that over time the grease around the switch's contact points can carbonize and become conductive, which can eventually lead to a short circuit. In some cases this results in smoke, but it could also lead to a fire. According to company spokesperson Tamara Mlynarczyk to Autoblog, there're no accidents, injuries, or fires in the US. Once the vehicle is running, the potential fault also doesn't affect drivability. Documents from NHTSA (as a PDF), indicate there was a fire in one of these vehicles in Japan in 2002 that could have been linked to this issue. The recall should begin in December. In its announcement of the issue below, Mazda reports 1.2 million vehicles affected and includes the 1990-1996 323/Protege. Autoblog has reached out to the company to understand the discrepancy. Related Video: RECALL Subject : Ignition Switch may Overheat Report Receipt Date: OCT 19, 2015 NHTSA Campaign Number: 15V674000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 1,368,500 All Products Associated with this Recall Vehicle Make Model Model Year(s) MAZDA 323 1990-1995 MAZDA 626 1993-1998 MAZDA 929 1993-1995 MAZDA MPV 1989-1998 MAZDA MX-6 1993-1997 MAZDA MX3 1992-1993 MAZDA PROTEGE 1990-1998 Details Manufacturer: Mazda North American Operations SUMMARY: Mazda North American Operations (Mazda) is recalling certain model year 1989-1998 MPV, 1990-1995 323, 1990-1998 Protege, 1992-1993 MX-3, 1993-1995 929, 1993-1997 MX-6, and 1993-1998 626 vehicles. In the affected vehicles, grease applied to the contact points inside the ignition switch may become conductive and overheat. CONSEQUENCE: If the ignition switch overheats there would be an increased risk of a fire. REMEDY: Mazda will notify owners, and dealers will replace the ignition switch, free of charge. The recall is expected to begin December 15, 2015. Owners may contact Mazda Customer Experience Center at 1-800-222-5500, option#6. Mazda's number for this recall is 8715J.

Mazda announces Takata expansion in US to 472k vehicles [UPDATE]

Update: Mazda is revising the total number of vehicles affected by its Takata airbag inflator recall downward to 464,684 units, compared to the original NHTSA documents showing 472,056. According to Mazda Public Affairs Manager Tamara Mlynarczyk to Autoblog, "It is my understanding that Mazda Japan will be submitting a revised Part 573 on Monday that reflects our numbers." The company's official statement on the recall is now included below. Mazda is the latest automaker in the US to officially announce the details of its expanded Takata airbag inflator recall. The company is broadening its campaign to cover a total of 472,056 vehicles. Mazda's airbag inflator recall covers now the front driver's side for the 2003-2008 Mazda6 produced between May 29, 2002, and May 5, 2008, the 2004-2008 Mazda RX-8 from between April 10, 2003, and February 18, 2008, and the 2006-2007 Mazdaspeed6 made between August 4, 2005, and June 29, 2007. Among these three models there are 444,907 units affected. This is an expansion from of the previous total of about 330,000 examples from 2004-2008. The passenger-side airbag of the 2004-2006 B-Series pickup is also being recalled for those with build dates between April 17, 2003, and May 2, 2006. There are 27,149 of these vehicles in need of replacement parts. Takata's airbag inflator recalls have affected 34 million vehicles nationwide from 11 automakers. In a recent hearing before Congress, Takata said it was producing 740,000 replacement kits a month and hoped to grow that to a million. Other suppliers have also started making the parts. Related Video: RECALL Subject : Driver's Frontal Air Bag May Rupture Report Receipt Date: JUN 04, 2015 NHTSA Campaign Number: 15V345000 Component(s): AIR BAGS Potential Number of Units Affected: 444,907 All Products Associated with this Recall Vehicle Make Model Model Year(s) MAZDA MAZDA6 2003-2008 MAZDA MAZDASPEED6 2006-2007 MAZDA RX-8 2004-2008 Details Manufacturer: Mazda North American Operations SUMMARY: Mazda North American Operations (Mazda) is recalling certain model year 2003-2008 Mazda6 vehicles manufactured May 29, 2002, to May 5, 2008, 2004-2008 RX-8 vehicles manufactured April 10, 2003, to February 18, 2008, and 2006-2007 Mazdaspeed6 vehicles manufactured August 4, 2005, to June 29, 2007.