2002 Black Mazda Protege Lx Sedan 4-door 2.0l Hatchback In Great Shape on 2040-cars

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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Electric Miata smokes Tesla Model S at the track

Yes, folks, you read that headline right. A souped up battery-electric version of a Mazda Miata took down a Tesla Model S on a quarter-mile drag strip. And it wasn't even close. Road Test TV was kind enough to post a video of a forest-green Miata (and its very stoked driver) doing a quarter-mile run in a rather brisk 9.27 seconds, beating the Model S sedan by a whopping 3.5 seconds in the process. And the Mazda crossed the finish line moving at 142 miles per hour, or 40 miles per hour faster than the Tesla was going when it finished the race. It's a good thing for the Tesla owner that they weren't racing for pink slips. Granted, the comparison is probably an unfair one because the Tesla was a stock, production vehicle (the P85 Performance model, but still), whereas who knows how the Miata was juiced up and how much cash it took to do the job. It's sort of like putting, say, an automotive writer against Usain Bolt because we ate the same breakfast and share 99 percent of our DNA. Still, the video does lend a certain credence to the idea that a battery-electric, super-light, rear-wheel-drive Miata would be a lot of fun, or at least a heck of lot more fun than any other Mazda out there. We're just sayin'. Check out the 100-second video below, and remember not to blink. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2017 Mazda MX-5 Miata RF Quick Spin | Elevate yourself

It's unusually hot in Western Washington; the early August sun beams through skies rendered hazy by fires a few hundred miles to the north. If you're not moving, it gets a bit oppressive, since there's just enough humidity to feel it and not enough wind to relieve it. Instead of huddling inside, window shades drawn, fan blowing hot air around impotently – this is how most Washingtonians, 75 percent of whom don't have A/C, handle the heat – we're taking our fan on the road. The best way to beat the heat, it turns out, is to climb into the forests. For this adventure in body temperature regulation, we've got a Mazda MX-5 RF, the Miata's semi-targa-topped variant, and a few hours of time. And the Cascade Mountain's foothills, thickly coated with Douglas firs and, higher up, subalpine firs soaking up as much sun as they can in the short growing season. I've lived near the foothills nearly all my life, but there's a lot of the Cascades I haven't explored. One area is Chinook Pass, a mountain road that crests at 5,430 feet. Looming almost 9,000 feet above it is Mount Rainier, so close you can almost touch it. Just about 100 feet below the summit is Tipsoo Lake, startlingly clear and sporting enough wildflowers to make The Sound of Music look like a movie about Rommel's North Africa campaign. But that's jumping ahead a bit. Between me and the summit is about 90 minutes of driving, through the suburbs and into the Enumclaw Plateau, and then along the chalky White River and up into the mountains. Plenty of time to focus on nothing but the surroundings, and the quality of the cooling action provided by the little Mazda. A quick word about the car, and my own biases – I love Miatas, but I have a complicated relationship with the latest MX-5, having owned a much more visceral (and much slower) first-gen car for about six years. On paper, it's this perfect modern interpretation of the original. It's light, it's a momentum machine, the steering's just a tad overboosted, and it has a playful amount of body roll while maintaining a healthy amount of mechanical grip. It looks aggressive enough, too, a major complaint of many folks about the last-gen car's Joker smile. The interior is largely brilliant, amazingly simple and interesting for such a lithe car. And yet, I have never found the new car to be as charismatic as my old Miata, with all its flaws. This puts me in the minority; most MX-5 fanatics find the ND to be a great compromise.