1987 Mazda Other on 2040-cars

Auto blog

Jay Leno celebrates Mazda Miata's 25th birthday

Ask a car enthusiast what the best driver's car on the road is, and the Mazda MX-5 Miata is very likely to come up rather quickly. Unjustly saddled with a reputation as a "chick's car," the Miata has been, over its three generations, one of the finest driving instruments ever built - it's light, agile and rear-wheel drive with direct, snappy steering, an engine that revels in being revved and a precise, smooth-shifting transmission. The fact that it's ridiculously affordable and reliable is simply a bonus.
It should come as no surprise then, that a car with these traits has endured for 25 years, a milestone reached only by some of the most famous nameplates in the auto industry - Corvette, Mustang, F-150, SL, M3 and so on. To celebrate its 25th anniversary, Jay Leno spent some time with the little roadster that could, while also chatting with two of the Mazda employees that were central to the MX-5's arrival on the world's automotive scene, Bob Hall and Tom Matano.
Take a look below for the latest video from Jay Leno's Garage on the excellent Mazda MX-5 Miata.

Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.