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Yes, the Mazda BT-50 pickup is real. No, you can't get one.

Mazda exited America's pickup segment when it deep-sixed the Ford Ranger-based B-Series after the 2009 model year, but it remains committed to the body style overseas. The third-generation BT-50 introduced online wears an unusually stylish design for a global truck, while its interior looks and feels more car-like than before. The BT-50 is based on the Isuzu D-Max, but the familiar shield-shaped grille hides the common DNA well. Horizontal slats and a thick chrome frame create a visual link between the pickup and members of Mazda's line of sedans and crossovers, while stylists gave the rear end more utilitarian-looking lines characterized by vertical lights. The variant depicted in Mazda's images is an upmarket trim built for users who need a rugged daily driver, and more basic versions that feel at home on a construction site will ship will inevitably look a lot cheaper. It measures 208 inches long, 74 inches wide, and 70 inches tall when buyers select the double-cab model and order four-wheel drive. These figures give it a footprint almost identical to the four-door Ranger's. Inside, the BT-50 shares some parts with the D-Max, including its 9.0-inch touchscreen and its HVAC controls. Motorists in global markets are increasingly using pickups as daily drivers, so Mazda chased this trend by adding more technology and safety features to the BT-50. Those willing to climb the trim hierarchy are rewarded with conveniences like an eight-speaker stereo, digital gauges, automatic headlights, parking sensors on both ends, and dual-zone climate control, among other features. Mazda wants to peg its truck a little bit higher than Isuzu's. The only engine detailed by the firm is a 3.0-liter four-cylinder turbodiesel built by Isuzu and tuned to deliver 190 horsepower at 3,600 rpm and 332 pound-feet of torque from 1,600 to 2,600 rpm. Rear-wheel drive and a six-speed manual transmission come standard, and motorists can pay extra for four-wheel drive, a six-speed automatic, or both. It's reasonable to assume a smaller, entry-level turbodiesel will join the range later on. With the 3.0-liter, the BT-50 can haul 2,347 pounds, and its towing capacity checks in at 7,716 pounds. That's more than enough to tow an enclosed trailer, your stripped-out Miata, an extra set of slicks, and a boxful of tools. Making your dreams of Mazda-Mazda towing come true will require moving far overseas, because the Japanese company isn't planning on returning to America's pickup segment.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Lucid Air and Maserati MC20 unveiled | Autoblog Podcast #644

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. Before they get to the juicy news of the week, they chat about the cars they've been driving, including a Ford Mustang Shelby GT350R, Audi A6 Allroad, Mazda CX-9 and Kia Niro. It's been a busy week in the news department, with GM investing in Nikola, Lucid Motors launching the Air electric sedan, Maserati unveiling the MC20 mid-engined supercar and a farewell to the Lexus GS. Then they talk about having a newfound respect for the Fox Body Mustang and the Mazda CX-9. Autoblog Podcast #644 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 Ford Mustang Shelby GT350R 2020 Audi A6 Allroad 2020 Mazda CX-9 2020 Kia Niro GM buys $2 billion stake in Nikola, will build Badger hydrogen-electric pickup Update: Short-seller accuses Nikola of fraud and Nikola threatens to sue Lucid Air production electric luxury sedan is a dream revealed Lucid Air's modular powertrain opens up serious performance possibilities Lucid Motors teases electric SUV at Air debut Mid-engined, 621-horsepower MC20 inaugurates a new era for Maserati All future Maseratis will borrow styling cues from the MC20  2023 Maserati MC20 Folgore planned with three-motor electric powertrain Lexus GS dead for 2021 Respect to: Fox Body Mustang Mazda CX-9 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: