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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Mazda's awesome Hiroshima museum now navigable by Google Maps

Visiting an auto museum is one of the best ways we know to connect with car culture and to commune with the past and bone up on one's knowledge. Most of us have a decent museum within a few hours drive of where we live, but that doesn't mean it's easy to see the world's great collections - factors like cost, time and mobility can get in the way. Videos are great, but they don't allow us to browse at our own pace or choose what we'd like to focus on. The folks behind Google Maps have a solution - the virtual museum tour, as seen here at Mazda's fantastic museum in Hiroshima, Japan.
The Google Maps tour allows viewers to take a walk through the main exhibition area of the museum, and you can focus on specific classic cars from Mazda, or check out displays featuring new technologies like Skyactiv. To take a quick spin through the museum - or a leisurely stroll at your own pace - scroll down to start your own virtual tour.

Car Club USA: Miatas at Mazda Raceway Laguna Seca

The Mazda MX-5 Miata is a very popular car for weekend warriors looking for the thrill of automotive racing in an affordable package. These iconic, rear-wheel-drive roadsters are lauded by enthusiasts for their driving dynamics, reasonable price, and plethora of available parts. That's why the annual Miatas at Mazda Raceway Laguna Seca track event draws such a diverse cross section of drivers from allover the country. But, still, some types of drivers are more well-represented than others. "I usually am the only female signed up for the high-performance driving," said Carolyn Kulaja of Gila Monster Racing. "The car doesn't care the gender of the person driving." For Carolyn, racing Miatas is a passion that developed later in life, but she's not slowing down anytime soon. "My first racecar was car number 57, which was my age when I started racing," said Carolyn. "The 88 I decided was going to be my age when I quit racing." Young competitor Kyle Koh of Infotech Motorsports has his own reasons for racing. "Driving has changed my life in a major way," said Kyle. "It took me out of a depression." Kyle's first competitive fire was directed toward football, but after breaking his back during his sophomore year of high school, he had to find another outlet. "Kyle came to me one day and he decided that he wanted a project car," explained Kyle's father and racing partner Larry Koh. "Because the Miata community is so friendly to begin with, it becomes a big family." How will Carolyn and Kyle fare through Laguna Seca's infamous corkscrew? Find out on this episode of Car Club USA. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog.