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2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran

We're all hungry like the wolf to see the unveiling of the next-generation 2016 Mazda MX-5 Miata on September 3, but Mazda is seriously excited about taking the sheet of its latest droptop because it has 1980s New Wave act Duran Duran headlining the event. In case you can't make it to Monterey, CA, Tokyo or Barcelona to watch the reveal happen, the brand is also livestreaming it on YouTube starting at 6:00 PM PT (9:00 PM ET). The Miata is then showing its all-new face again during the broadcast of Fashion Rocks on CBS on September 9 at 9:00 PM ET.
Facts about the new MX-5 have remained elusive, but we saw its bare chassis at the 2014 New York show. The roadster was rumored to return to the classic oval grille from the earlier models and also shed a decent amount of weight over the current version, possibly around 300 pounds.
Don't worry about noting the big reveal in your calendars, though. Not only will Autoblog be in attendance in Monterey to hear Simon Le Bon belt out Rio, we will also publish another post linking to the livestream before the unveiling. In the meantime, scroll down to read Mazda's announcement and check out the link to the stream, which just shows a countdown at the moment.

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Mazda MX-5 breeds upgraded Roadster RS in Japan

Fans of the new Mazda MX-5 Miata looking for something a little more performance-focused may be enticed by the new RS model. Unfortunately they'll have to go all the way to Japan to get it. Because Mazda will only be offering this particular version back home. The new RS version of the Mazda Roadster (as it's known in Japan) features a number of performance upgrades, although none of them specifically affect the engine or its output. The Roadster RS features Bilstein dampers and front suspension tower brace for better handling, along with bigger brakes for added stopping power, a retuned steering rack for sharper turn-in, and upgraded exhaust for a better sound. Inside it's also been treated to heated Recaro seats with Nappa leather and Alcantara trim and a nine-speaker Bose audio system. It also comes equipped with adaptive front lighting and high-beam control as well as lane-departure and blind-spot warning systems. Feeling left out yet? Don't be too disappointed, or book that ticket to Tokyo's Natita International Airport just yet. The Mazda Roadster RS only comes with the smaller 1.5-liter engine that produces 129 horsepower, which is significantly less than the 2.0L we get here at 155 hp. It does, however, come with the six-speed manual instead of the automatic. So while this may not be the most powerful version of the Miata, it may be the enthusiast favorite – at least in the JDM. Related Video: