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Mazda rolls out unlimited mileage warranty in Canada

Cold weather might be starting to grip parts of Canada, but our neighbors to the north are going to be able to drive their 2015 Mazda cars and utilities from Vancouver to Montreal with a little more peace of mind. That's because Mazda Canada is instituting an unlimited mileage warranty for its new models.
The updated plan starts with all 2015 model year vehicles (even those already sold), and the scheme simply removes that distance limit on everything but the emissions defect coverage. That means that the Mazdas have one year of service adjustments, three years of new vehicle coverage, five years on the powertrain, seven years against corrosion and three years of roadside assistance for as many kilometers as the owner drives.
The change removes at least one, tiny piece of anxiety about buying a new vehicle because it's easy to know when the coverage ends. "By offering our customers an Unlimited Mileage Warranty, we believe it will enhance their ownership experience by alleviating concerns such as kilometre limitations, repair costs and resale value," Kory Koreeda, president of Mazda Canada, in the automaker's announcement.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda's new turbo four fits in both the 6 and the 3

Despite the size differences, the Mazda CX-9 shares a lot with its smaller car-based siblings, the Mazda6 and Mazda3. That could allow Mazda to slot its full-sizer's new 2.5-liter, turbocharged four-cylinder engine under the hood of its smaller offerings. Pardon us while we do a happy dance. "[The 2.5-liter turbo] fits in a lot of our cars, and where we're actually going to put it is another question," Mazda North America vehicle development engineer Dave Coleman told Australia's Car Advice. Coleman specified that the turbocharged engine will fit in all the same applications that can accommodate the company's 2.5-liter gas and diesel engines. "Basically, that big space we used for the bundle of snakes exhaust manifold, the turbo is in that space too. They're all packaged to occupy the same space. It's exactly the same clearance as the exhaust manifold of the other engines." This kind of logic – if Engine A is the same size as Engine B, then both should fit in Car C – is what's lead us to imagine a turbocharged Mazda6 since the new engine was announced. In short, it's great news. Mazda's 2.5-liter turbo is a hell of an engine in the CX-9, and it's hard to imagine it'd be worse in a lighter vehicle. But just because it works from an engineering standpoint doesn't mean it's going to happen. At least, not soon. "It fits. I'm not a product planner so I don't get to make that call," Coleman told Car Advice. "It's up to the product planners to decide what they're going to put it in." The most obvious application for a turbocharged engine in the 3 or 6 is as a reborn Mazdaspeed model. But don't get too excited – Coleman said Mazda hasn't even gotten as far as building an engineering prototype with this engine. We're still firmly at the theoretical stage. And that's bad news, because it gels with what we've been reporting – that Mazda will wait a generation for future Mazdaspeed models. We just stopped doing our happy dance. Related Video: