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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Red Bull RX-7 goes drift crazy on New Zealand's Crown Range

For the first time ever, the Crown Range, New Zealand's highest paved road, was closed off for the drifting pleasure of one man. That man is Mad Mike Whiddett, and the machine he's piloting is a heavily modified Mazda RX-7 sponsored by the energy-rich crew from Red Bull and powered by a 750-horsepower quad-rotor engine. There will be smoke. Lots and lots of smoke.
Mad Mike hits speeds in excess of 140 miles per hour over the course of the road's six and a half miles, which boasts 47 individual corners at over 3,500 feet of elevation. Scroll down for all kinds of fire-belching, tire-squealing and smoke-inducing action. Or, as Mad Mike himself puts it, "A dream turned into reality."

A case for the Eclipse Cross | Autoblog Podcast #508

On this week's podcast, Mike Austin joins David Gluckman to new cars they're driving and supercars that have just dropped. Mike also stands up for the Mitsubishi Eclipse Cross in the face of some negativity, and the episode wraps up with the traditional doling out of Spend My Money buying advice. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #508 Topics and stories we mention Our long-term Mazda Miata Honda Civic Hatchback Jeep Cherokee Trailhawk Mitsubishi Eclipse Cross Geneva Motor Show coverage Used cars! Rundown Intro - 00:00 What we're driving - 02:15 Eclipse Cross and Geneva Show recap - 16:45 Spend My Money - 43:58 Total Duration: 56:27 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Geneva Motor Show Honda Jeep Mazda Mitsubishi 2017 Geneva Motor Show honda civic hatchback mitsubishi eclipse cross