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Mazda3 diesel under consideration for US, hybrid not so much

It's been a long time coming, but we finally clapped our eyes on the real deal, officially official 2014 Mazda3 in hatchback form yesterday. Yet there's a lot more to learn about this next-generation version of what has always been one of our favorite compacts. We know that the US version will come with one of two Skyactiv engines, but what about alternatives? Will there be any... or will the gasoline-fed four-cylinders be powerful and frugal enough to carry the day?
According to Automotive News, the answer is a definite maybe. Mazda North America CEO Jim O'Sullivan has told the trade publication that his employer will consider adding the company's well-liked 2.2-liter Skyactiv diesel powerplant to the model down the road. However, the company first wants to see how the engine fares with American consumers in its big-brother Mazda6 sedan, a model that goes on sale later this year. As for a potential Mazdaspeed3 successor, mum is still the word.
Anything else? Uncharacteristically, Mazda will build a hybrid model of its new 3. We say "uncharacteristically," because the Japanese independent has long shied away from gas-electric powertrain tech. In fact, it's gone so far as to boldly announce its aversion to the technology, with auto show banners proclaiming "Not Electric. Not Hybrid. Not A Drag To Drive." Despite all that, this new generation of Mazda3 will in fact be the company's first full hybrid production model. According to AN, however, O'Sullivan says that the company has "no plans" to sell it in the US.

Mazda3 officially unveiled

Mazda has officially pulled the sheets off of its 2014 Mazda3. The all-new compact boasts a wheelbase that's a full 2.4 inches longer than the outgoing model, yet the hatchback is a nearly two inches shorter from stem to stern. The machine is also lower and wider than before, which should give occupants plenty of space indoors. The driver gets treated to a new human-machine interface that features a new Active Driving Display for information like vehicle speed and navigation instructions conveniently in the line of sight. Likewise, the vehicle's infotainment system has received a complete rebuild.
Outside, the new Mazda3 makes full use of the company's KODO design language, and to our eyes, the result is one of the most attractive entries in the segment. Jump under the hood, and buyers can expect to find a Skyactiv-G 2.0-liter gasoline engine with 155 horsepower and 150 pound-feet of torque, though no fuel economy estimates are available. For those looking for a bit more thrust, Mazda also offers a 2.5-liter Skyactiv-G gasoline mill with 184 hp and 185 lb-ft of torque. So far there's no word on the diesel engine available to our friends in Europe.
Both engines can be mated to either a six-speed manual or a six-speed automatic and feature the automaker's i-ELOOP brake energy regeneration systems. The recaptured energy is stored in a capacitor and used to power the vehicle's various electrical systems.

More head-up displays are coming to a dashboard near you

With the exception of Apple products — $1,000 for a freakin' smartphone? — one great thing about tech is you typically get more for your money with each passing year. This is particularly true with automotive tech: Features like driver assists and surround-view cameras that were once exclusively available in luxury vehicles now come standard even on some economy cars. The same thing is slowly happening with head-up displays (HUD). For example, the 10-inch HUD in the 2018 Toyota Camry is one of the largest and best HUDs I've seen in any car. And a big improvement on the much smaller HUD in the latest Toyota Prius. Mazda is another mainstream brand that offers HUDs in several of its vehicles. But instead of embedding expensive components in the dash and using a special windshield, the HUDs in the Mazda3 and Mazda6 use a thin plastic lens that folds down when not in use. MINI has a similar solution, but this low-cost approach has limits in terms of size and position of the images compared to traditional HUDs that use the windshield as a screen. We're also starting to see similar lens-based aftermarket options that can be added to any car. Last year I tested a portable HUD called Navdy that taps into a car's OBD-II port to provide info on speed and RPM and uses built-in GPS and Google Maps to show the surrounding area, display speed limits and route you to your destination. Navdy also connects to an Android or iOS smartphone via Bluetooth to display data from phone calls, texts and music playing on a connected device, and it's simple to use and easily visible in almost any lighting condition. While Navdy is still available online, late last year the company ran into financial difficulties, and product support has been halted. I recently tested a new portable HUD called Hudly that's not quite fully baked and falls short of Navdy because it doesn't tap into an OBD-II port. Since a companion smartphone app for Hudly isn't scheduled to launch until next month, for now it only mirrors what's on a smartphone. So it can be used for nav and other apps, and its features are very limited. Between automakers adding HUDs in more reasonably priced cars and the aftermarket filling in the gaps for existing vehicle owners with add-ons, the technology is becoming more prevalent and affordable. And it's also getting better.