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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

Kiwi seniors accidentally lock themselves in Mazda3 for 13 hours, nearly die

It's an over-played trope that senior citizens are bad with technology. Its regular use as a comedic device, though, overshadows a more dire circumstance that comes when elderly citizens are paired with gizmos and gadgets they don't fully understand. A couple from New Zealand spent the night in their new, smart-key-equipped Mazda3 after thinking they'd locked themselves in, in what The Otago Daily Times called "a series of 'Murphy's Law' events." The two thought the car wouldn't function without the key fob, which had accidentally been left outside of the car, along with the owner's manual. That, along with the combination of stress, darkness and a lack of overall information about the car nearly killed Mollieanne and Brian Smith. After thinking they'd become trapped, the Smiths, 65 and 68, respectively, tried honking the horn to alert neighbors – it was Guy Fawkes Night, so the sound was drowned out by fireworks – and even took the Mazda's jack to a window in their attempt to escape. When they were discovered and freed 13 hours later, Mrs. Smith was unconscious and Mr. Smith was having trouble breathing, with emergency crews telling the couple another half hour in the car would have killed them. Mr. Smith later told The Otago Daily Times he was "very methodical," but couldn't figure out how to unlock the car. "Once I found out how simple it was to unlock it I kicked myself that I did not find the way out," the 68-year-old told The Times. "I had this mind-set that I did not have the transponder [so I could not get out]." Mazda New Zealand pointed out that is not the case. "It's not a design flaw with the car," Mazda New Zealand General Manager Glenn Harris told The Times. "What we have said to the [dealership] network is, with new technologies, don't forget to show customers how to use them in their entirety [and] how to override them. There is always a manual process to override them." Featured Gallery 2014 Mazda3 Hatchback View 9 Photos News Source: Otago Daily TimesImage Credit: Mazda Auto News Mazda Safety Hatchback Economy Cars mazda mazda3

Mazda: Penn & Teller

Mazda turned to magic to highlight its refreshed CX-5, bringing in Las Vegas staples Penn and Teller to saw the CUV in half. The glitzy spot has a very Sin City feel to it, although considering some of the ads we've seen tonight, it's short on shock value, humor and heart-tugging imagery. Have a look, though, and let us know what you think.