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2014 Mazda Skyactiv Prototype looks ready for Daytona

With less than two weeks before the Mazda Skyactiv Prototype makes its race debut at the 2014 Rolex 24 at Daytona, the Japanese Zoom-Zoom brand brought its diesel-powered racer to the floor of the 2014 Detroit Auto Show.
The red prototype marks Mazda's return to prototype racing, and will campaign the inaugural Tudor United SportsCar Championship using a 2.2-liter, SkyActiv-D diesel engine. With 451 horsepower on tap and 580 pound-feet of torque, the racer should stand up well against a field of gas-powered competitors.
Should the Skyactiv win Daytona, it'll be a coup for Mazda. The racer is running an engine with over 50 percent of its parts drawn from the oft-delayed production Skyactiv-D. Head up top for our full gallery of images of the new Skyactiv Prototype. The 2014 Rolex 24 will be run from January 25 to 26.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Top Gear recounts the fiery demise of the Mazda Furai

This past September we reported on Top Gear's destruction of the Mazda Furai, one of the finest concept cars to ever grace an auto show stage. It turns out that the Furai, which was burned nearly beyond recognition at the hands of the British magazine, was actually destroyed back in 2008, and that the entire thing had been covered up for five long years.
Now, a few months after publishing that heart-wrenching composite of a half-baked Furai (shown above), the lads at TG have published their account of just what resulted in a priceless concept car being transformed into a smoking hulk on a Suffolk runway. Click over to read the full story about just what happened, along with pictures of the Furai before, during and after the inferno.