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Mazda CEO closes door on talk of RX sports car revival
Mon, 10 Nov 2014Some rumors in the auto industry simply refuse to die. Over the last decade, a few of the strongest have focused on Japan. A few years ago, we could have explained away the constant whispering over a new Toyota Supra, Acura NSX or Mazda RX-7 as nostalgia for Japan's golden era of performance. Today, though is different.
We already have the Nissan GT-R, and, thanks to the Toyota FT-1 Concept, a Supra successor finally appears to be on the way. Acura will someday, allegedly, deliver on its promise to put the NSX on sale. So where does that leave the third member of the Japanese performance trio mentioned above? Well, um, it still isn't happening.
"We don't have that kind of vehicle in our future product plan," Mazda CEO Masamichi Kogai told Automotive News when asked about a successor to the rotary-powered RX line. "If you increase the number of segments, then the resources we can allocate to each will decline and that will prevent us from developing truly good products."
Mazda CEO predicts record US sales in next 2 years
Mon, 18 Nov 2013The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."
Next-gen Mazda MX-5 Miata mule spied 'Ring testing
Wed, 23 Oct 2013Fans of simple, lightweight motoring, rejoice - we now have images of the next-generation Mazda MX-5 Miata undergoing testing at der Nürburgring Nordschleife. Now, to be fair, this isn't some lightly camouflaged example that will give us a great peak of what the next Miata, which will also become the next Alfa Romeo Spider, will look like. This is a mule, with the new bits hidden under a current Miata's body. That doesn't mean there aren't a few scraps of valuable information here, though.
According to our flock of camera-toting spies at the Nürburgring, the next Miata is likely to grow a bit, as new models are wont to do. In particular, it will be longer and wider, and the wheelbase is likely going to be stretched, based on the shape of the wheel wells and doors. Both of those factors will add more space in the cabin.
Those are the big indications provided by these photos, but while the MX-5 might be growing, it's a safe bet based on these images that it, and the (likely pricier) Alfa, will retain the classic, long-hood, short-deck styling that so typifies rear-drive roadsters.