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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Miata driver pulls off hilariously diabolical move in fender-to-fender racing

Racing is all about finding the little advantages over competitors that allow you to get ahead. Sometimes those are legitimate means - like being able to take advantage of a better line through a corner - and other times drivers get a little more creative for a leg up over opponents. Sometimes things might even go a little too far. Case in point: just watch the opening of this Mazda MX-5 Cup race from Silverstone in the UK.
According to the YouTube description, we're riding with James Rogers in this video, and he appears to be pretty talented behind the wheel. Rogers has a great start from fifth that has him in third within just a few corners. He starts stalking the top two drivers, who are already having a fantastic race themselves, but then we see that the person in second is clearly willing to do whatever it takes to win. Just watch the video, and you'll see what we mean. Bravo (?) to that racer for some very quick, albeit fiendish, thinking.

WAVE 2015: Metron 7 sets new record of 513 miles on one charge

Sometimes you just gotta push harder, faster, longer. Last fall, the Metron Institute team from Slovenia took their converted all-electric Mazda5 minivan on an impressive 457-mile journey from Bled (in Sloveniva) to Dubrovnik (in Croatia) without stopping to recharge at an average speed of 40 miles an hour. Today, as part of the WAVE Trophy 2015, the Metron 7 EV just finished up a drive of 826.1 kilometers (513.3 miles) on a single charge. The drive started in Berlin and ended in Karlsruhe, Germany. As you might suspect, a drive of this length on normal roads required a big battery pack. The total pack capacity was 108 kWh, thanks to the combination of the built-in 86-kWh pack that uses lithium polymer cells from Kokam and a 130-pound, 22-kWh external pack that Metron has developed that can charge the built-in pack while driving. The average speed of the 500-mile journey was 45 miles per hour (72 kilometers per hour) through rural countryside, towns, and some time on the highway. The drivers –Andrej and Jasna Pecjak – did not use air conditioning, but the fans were running. The weather was temperate enough that AC wasn't needed anyway these last two days. The Metron 7 was a part of the last two WAVE events and has been updated since the last record was set in October 2014. On the new record journey, the minivan was loaded up with gear, but the Metron engineers made improvements to the car in the last eight months: the side mirrors are smaller and they fitted a better aerodynamic cover underneath the vehicle, for example. Andrej said that the cost for the batteries was around $50,000, since some of the cells he got were used. Today's record is unofficial, but AutoblogGreen witnessed both the sealing of the charge port in Berlin and was in the car for the last 125 kilometers today. Featured Gallery WAVE 2015: Metron 7 EV Distance Record Green Mazda AutoblogGreen Exclusive Fuel Efficiency Green Culture Electric mazda mazda5 mazda5