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Car Club USA: Miatas at Mazda Raceway Laguna Seca

The Mazda MX-5 Miata is a very popular car for weekend warriors looking for the thrill of automotive racing in an affordable package. These iconic, rear-wheel-drive roadsters are lauded by enthusiasts for their driving dynamics, reasonable price, and plethora of available parts. That's why the annual Miatas at Mazda Raceway Laguna Seca track event draws such a diverse cross section of drivers from allover the country. But, still, some types of drivers are more well-represented than others. "I usually am the only female signed up for the high-performance driving," said Carolyn Kulaja of Gila Monster Racing. "The car doesn't care the gender of the person driving." For Carolyn, racing Miatas is a passion that developed later in life, but she's not slowing down anytime soon. "My first racecar was car number 57, which was my age when I started racing," said Carolyn. "The 88 I decided was going to be my age when I quit racing." Young competitor Kyle Koh of Infotech Motorsports has his own reasons for racing. "Driving has changed my life in a major way," said Kyle. "It took me out of a depression." Kyle's first competitive fire was directed toward football, but after breaking his back during his sophomore year of high school, he had to find another outlet. "Kyle came to me one day and he decided that he wanted a project car," explained Kyle's father and racing partner Larry Koh. "Because the Miata community is so friendly to begin with, it becomes a big family." How will Carolyn and Kyle fare through Laguna Seca's infamous corkscrew? Find out on this episode of Car Club USA. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog.

Goodwood Festival of Speed celebrating Mazda this year [w/video]

Mazda gets to wear the crown and sash as the doubly honored marque for the Goodwood Festival of Speed this year. The Japanese brand will be the focus of the Central Feature, the sculpture that sits outside Goodwood House, and its race cars will be the focus on the lawn, where there will be at least one representative from "every era of Mazda's motor sport achievement." The theme for this year's event is "Flat-out and fearless: racing on the edge." The showcase, of course, will be the 700-horsepower, rotary-engined 787B that won the 24 Hours of Le Mans in 1991. It will run up the 1.6-mile Hillclimb while a Mazda challenger from the World Rally Championship runs the Forest Rally Stage, joining Andros Trophy ice racing and sportscar racing Mazdas. The festival happens from June 25-28 this year, and there's a press release with more details down below the video recap from 2014 and Mazda 787B Le Mans lap. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Le Mans-winning 787B to headline fantastic Mazda line-up at FoS 2015 Feb 18, 2015 -- Mazda is the only Japanese manufacturer to have won the world's most prestigious motor race – the Le Mans 24 Hours – and the victorious rotary-engined 787B, with its distinctive sound, is certain to be a crowd favourite as it winds its way up Goodwood's iconic 1.16-mile Hillclimb at the Festival of Speed this year. The 787B is part of a fabulous collection of racing and road machines that will be brought to the Festival by Mazda, in the year in which the company is also being honoured by the iconic Central Feature outside Goodwood House. Further motor sport success has been achieved in touring cars, the World Rally Championship, Andros Trophy ice racing and sportscar competition in the USA – in which Mazda's pioneering SKYACTIV-D turbodiesel technology is breaking new ground currently. In fact, every era of Mazda's motor sport achievement will be marked by some incredible competition cars both on the Hillclimb and the Forest Rally Stage as we celebrate the FoS theme 'Flat-out and fearless; racing on the edge'. The Moving Motor Show on June 25, will also showcase many of the key models from Mazda's current range.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.