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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

2016 Mazda2 gets EPA-rated 43 mpg highway

To paraphrase the famous quote from astronaut Neil Armstrong, that's one small step for man and one giant leap for the Mazda2. The Environmental Protection Agency (EPA) has weighed in on the new Mazda2 version, and says it gets a fuel-economy rating of 33 miles per gallon city and 43 mpg highway with a six-speed automatic transmission. Stick-shift gas-mileage figures are 31 city and 42 highway, which are still substantially better than the 29/35 rating from the most recent iteration of the model. That's about a 15-percent jump in fuel economy, people. More importantly, the Mazda2 beats out competitors such as the Hyundai Accent, Kia Rio Eco and even the Honda Fit in terms of fuel efficiency, which is pretty good company. The Mazda2 boasts a 1.5-liter four-cylinder engine. But it is the upgrade to six-speed transmissions in both manual and automatic versions that seem to be making the biggest difference in the ratings. Mazda started unveiling details about the next-generation Mazda2 last year, and last fall began production of the model at Mazda's new factory in Salamanca, Mexico. At that time, the Japanese automaker had already sold more than 2.4 million Mazda2 vehicles since the model's introduction in 1996. Related Video:

Mazda RX-7 could return in 2020

We like writing about the next Mazda RX-7 because it's like writing about the Chupacabra, Slenderman, or the Florida Skunkape, all of which are imaginary creatures seen by someone who knew someone who had an uncle whose dead great-grandfather's sister took a picture of it, invariably at night, while she was drunk, with her 1933 Kodak Brownie. Autocar is the latest with an RX-7 revival, saying it could come as soon as 2020 to celebrate Mazda's 100th anniversary. Before we get to that, let's take a brief look at RX-7 rumors. In 2009 there was speculation we'd get a concept RX-7 at the Tokyo Motor Show. That same year it was predicted the RX-8 would die to make room for a new RX-7 in 2012. In 2010 Mazda was developing a 300-horsepower rotary for the RX-7 that could run on gasoline or diesel and had better fuel economy and less oil consumption. Then Autocar said we could get the new RX-7 by 2013, a rumor that turned into a new RX-9 based on the Mazda MX-5 Miata platform. In 2012 the potential arrival date had become 2017. In 2013 the company CEO Masamichi Kogai said the equivalent of "Not gonna happen," and he said it again last year, just 90 days ago. It should be clear by now that this car is Mazda's version of the Lotus Esprit. Whew. Now that we're clear on all that, what does Autocar say? That a follow-up to the extinct RX-8 is coming that will sit on the new MX-5 Miata platform, and Mazda's vice president of European R&D said there are still 30 engineers working on rotary engines in partnership with universities. The successor will be front-engined and rear-wheel drive, have either two seats or 2+2 seating, and could be called RX-6, RX-7, or RX-9. That sounds like three distinct statements, only one of which is definitely true, that could possibly just maybe add up to a new RX-7, but could even more likely add up to a rotary-engined concept car that never sees production. We've only got five more years to wait, and since we've been begging at the RX-7 doors this long... Related Video: News Source: Autocar Rumormill Mazda Coupe Performance rotary rotary engine mazda rx-7