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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda's Tokyo concepts have us wishing for more Mazdaspeed

It's been a while since we've seen any new Mazdaspeed machinery, and we're sorry to report that today isn't the day the wait ends. But if you want to see what they might look like based on Mazda's latest models, the Tokyo Auto Salon will be the place to be in a couple of weeks. Turns out the Zoom-Zoom brand has a whole raft of performance models in store for the aftermarket expo. Most intriguing to our eyes is the trio of Racing concepts – one based on the MX-5 Miata roadster, one on the CX-3 crossover, and one on the Mazda6 sedan. Each is done up in black with full aero kit, new rolling stock, and Alcantara interior. An adjustable suspension is the big change to the MX-5 – known simply as the Mazda Roadster in Japan – which also features red trim. As does the CX-3, while the Atenza (which we know as the Mazda6) goes for a more monochromatic, murdered-out appearance. The rally-prepped Mazda2 (known domestically as the Demio) focuses on a stripped-out interior with bucket seats, racing harnesses and a roll cage. There's a spec racing MX-5 in white livery with roll cage and tow hooks as well to join the Global Cup roadster we've already seen. That also goes for the RX-Vision and LM55 Vision Grand Turismo concepts which have already made the rounds but will be on display at the Tokyo salon as well. But it's those three Racing concepts that leave us salivating for production performance models to come – and hopefully come to North America in the process. Related Video:

2014 Mazda3 2.0L Hatchback officially rated at 40 mpg highway

The Environmental Protection Agency has spoken, and these are the miles per gallon numbers it has officially bestowed on the 2014 five-door Mazda3 hatchback with the SkyActiv-G 2.0-liter engine: 29 city, 40 highway, 33 combined when fitted with the six-speed manual; 30 city, 40 highway and 33 combined when equipped with the six-speed automatic.
Those numbers exactly match the fuel economy targets that Mazda had set for the car when optioned with the 2.0-liter Skyactiv-G with 155 horsepower and 150 pound-feet of torque. For comparison to other cars in the segment, the EPA numbers for the 2013 Honda Civic sedan are 28 city, 39 highway, 32 combined when its 140-hp, 1.8-liter four-cylinder is paired with the five-speed automatic. The Hyundai Elantra GT gets 27 city, 37 highway and 30 combined according to the EPA when its 148-hp, 1.8-liter four-cylinder is paired with either a six-speed manual or six-speed automatic transmission. The numbers for the 2014 Ford Focus aren't out yet.