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2015 will be the biggest year ever for cars at CES

Like the SEMA Show, major automakers are paying increasing attention to the CES, with 2015 expected to be one of the most auto focused yet. Ford, Volkswagen, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and Fiat Chrysler Automobiles will all be in attendance when CES 2015 kicks off next week, taking up a record-breaking 165,000 square feet of space at the Las Vegas Convention Center. "We've come a long way from a single car on a carpet," Ford's Alan Hall told Bloomberg. Unlike SEMA, or a more traditional auto show, like the upcoming festivities in Detroit, CES doesn't necessarily focus on entire cars or the way they perform, but on the way our technology will interact with vehicles, and in how those vehicles will deliver information to drivers. "CES has become a major launch point for a lot of the big automakers," IHS tech analyst Mark Boyadjis told Bloomberg. "CES is a way for them to get on a global stage for technology." As for what kind of wares automakers will trot out in Las Vegas, we already know that BMW will show off an autonomous i3 electric car that can navigate its way through a multistory car park and can be hailed via a smartwatch app. According to Bloomberg, Hyundai will show off its own smartwatch app for the Genesis sedan, while Audi and Mercedes-Benz will show off autonomous vehicles next week. Automakers won't be the only companies looking to capitalize on CES. Tech firms, like chipmaker Nvidia, are becoming increasingly involved in the automotive game and will be in town showing their wares off to OEMs. "Two years ago, our booth would have been filled with PCs and people playing video games," Danny Shapiro, Nvidia's senior director for automotive business, told Bloomberg. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things." Needless to say, you can expect to see a lot of news out of Las Vegas come next week. Stay tuned. News Source: BloombergImage Credit: Julie Jacobson / AP CES Audi BMW Chrysler Fiat Ford GM Hyundai Mazda Toyota Volkswagen Technology CES 2015

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda MX-5 breeds upgraded Roadster RS in Japan

Fans of the new Mazda MX-5 Miata looking for something a little more performance-focused may be enticed by the new RS model. Unfortunately they'll have to go all the way to Japan to get it. Because Mazda will only be offering this particular version back home. The new RS version of the Mazda Roadster (as it's known in Japan) features a number of performance upgrades, although none of them specifically affect the engine or its output. The Roadster RS features Bilstein dampers and front suspension tower brace for better handling, along with bigger brakes for added stopping power, a retuned steering rack for sharper turn-in, and upgraded exhaust for a better sound. Inside it's also been treated to heated Recaro seats with Nappa leather and Alcantara trim and a nine-speaker Bose audio system. It also comes equipped with adaptive front lighting and high-beam control as well as lane-departure and blind-spot warning systems. Feeling left out yet? Don't be too disappointed, or book that ticket to Tokyo's Natita International Airport just yet. The Mazda Roadster RS only comes with the smaller 1.5-liter engine that produces 129 horsepower, which is significantly less than the 2.0L we get here at 155 hp. It does, however, come with the six-speed manual instead of the automatic. So while this may not be the most powerful version of the Miata, it may be the enthusiast favorite – at least in the JDM. Related Video: