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Auto blog

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2014 Mazda6: June 2013

The 2014 Mazda6 is our most recent addition to the Autoblog long-term fleet, and we spent the month of June getting to know our Soul Red tester, generally enjoying the honeymoon phase of this twelve-month relationship. During June, the Mazda6 spent the majority of its time with director of photography Drew Phillips, who in addition to putting together this pretty gallery of our rakish long-term car, had a lot to say about it as a daily driver.
You see, not too long before Mazda delivered our long-term 6, Drew bought a 2014 CX-5 crossover to support his growing family. The CX-5 was the first vehicle to use Mazda's full suite of Skyactiv technologies, and we've generally enjoyed the good-to-drive CUV. A lot of that CX-5 goodness lies beneath the more shapely lines of this sleek Mazda6 sedan, so it's only fitting that Drew had a lot of comparisons between Mazda's two housemates during his month behind the wheel.

Graffiti artist Banksy turns Mazda Protege into warfare commentary

British street artist Banksy, who currently resides in New York City for its high pedestrian traffic and plentiful hiding spots, recently took his stencils and spray cans to a truck trailer and an old Mazda to make a commentary about war, according to a video report by Newsy.
Part of the canvas, a late-1990s Mazda Protege, is a sub-$3,000 used car at best, but we're sure having Banksy's art sprayed onto it has greatly increased its value, as it did to a piece at a Former Packard plant in Detroit a few years ago. The same goes for the trailer, which looks like it would be right at home attached to a U-Haul rental truck.
The graffito, painted in the Lower East Side of Manhattan, was accompanied by a link to some disturbing audio from a controversial 2007 military video leaked by Wikileaks in 2010. Head on below to watch the video report, and be sure to visit Banksy's website if you want to see the painting with the audio (listener discretion advised).