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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mazda brings slick sports-car concept to Tokyo

Mazda teased a slick spots-car concept Wednesday that will debut at the 2015 Tokyo Motor Show. The as-yet unnamed concept promises to blend elements from the company's heritage with a sleek and modern shape. It apparently takes the form of a front-engine, two-door coupe – always a favorite configuration – with a sloping roofline and classic hood-to-greenhouse ratio. It'll be displayed alongside the Koeru concept (which returns home for its Japanese debut), a handful of MX-5 Miatas, and a classic 1967 Cosmo Sport 110S – the marque's original, rotary-powered sports car. We have a good feeling that it's the latter from which the new concept principally draws its inspiration, albeit with different dimensions than the long-tailed original - and hopefully a little RX-7 thrown in for good measure. We'll have to hold on a while longer to find out, but we're looking forward to seeing the finished product. Mazda to Unveil New Sports Car Concept at Tokyo Motor Show -- Japan-debut of Mazda KOERU and racing-spec Mazda Roadsters among fourteen models on display -- HIROSHIMA, Japan, Sept. 29, 2015 /PRNewswire/ -- Mazda Motor Corporation will hold the world premiere of a new sports car concept model at the 2015 Tokyo Motor Show, which runs from October 30 through November 8.*1 A total of 14 models will be on display at the Mazda stand, including crossover concept Mazda KOERU making its first appearance in Japan, two racing-spec Mazda Roadsters (known as Mazda MX-5 outside Japan) and the Cosmo Sport (110S outside Japan), first introduced in 1967. The design of the sports car concept to be unveiled in Tokyo is modern but maintains a sense of lineage and authenticity, appearing almost to condense Mazda's entire history of sports car development into a single model. In line with the company's theme for the Tokyo Motor Show this year, "Accelerate toward our dreams," Mazda will make an appeal for the brand's unique approach to driving pleasure. In addition to the sports car concept, Mazda KOERU will be on display along with new-generation models featuring SKYACTIV Technologies and KODO—Soul of Motion design. A motor sports exhibit will feature racing-spec Roadsters and the Cosmo Sport will complement a heritage display showing Mazda's history of convention-defying engineering.

2018 Mazda MX-5 Miata and MX-5 Miata RF pricing announced

At Chicago, Mazda has announced official 2018 pricing for the MX-5 Miata, both soft-top and RF. The trick-roofed RF version, or Retractable Fastback, has a coupe-like power hardtop that opens up into a targa. It's only natural that there are MX-5 models on display at the Chicago Auto Show, as 29 years earlier the original Miata was unveiled there. All ND generation cars sold in the U.S. have the 155-horsepower Skyactiv-G engine with a choice of six-speed manual or six-speed automatic. While the canvas-topped 2018 MX-5 starts from $25,295 as a manual Sport, the RF bypasses the Sport spec and starts directly from the Club, which for the RF means a $31,910 starting price, or $355 more than for 2017; the soft-top 2018 Club costs $29,555 in comparison, or a measly $120 hike. The manual Club has a limited slip differential, a front strut brace and Bilstein suspension. Similarly to the soft-top car, the RF also gets a Brembo/BBS brake/wheel/appearance package that hikes the price to $35,680 — and that is only available with manual transmission. That package costs $32,925 for the soft-top, which has also a $700 Recaro sport seating option for the aforementioned Brembo/BBS package, but that is unavailable for the RF. Grand Touring comes with automatic climate control, heated leather seats and adaptive lighting, at a price of $30,195 for the soft top and $32,750 for the RF. Add new-for-2018 Nappa leather for the Grand Touring for $300. At launch in the 2017 model year, the RF Grand Touring was priced $3,000 dearer than a comparable soft-top version, but that difference has now shrunk by $500. Related Video: Featured Gallery 2018 Mazda MX-5 RF: Chicago 2018 View 11 Photos Image Credit: Copyright 2018 Drew Phillips / Autoblog.com Auto News Chicago Auto Show Mazda Convertible Coupe Performance 2018 Chicago Auto Show