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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

4 automakers agree to $553M settlement of Takata airbag claims

WASHINGTON (Reuters) - Four automakers agreed to a $553 million settlement to address class-action economic loss claims covering owners of nearly 16 million vehicles with potentially defective Takata airbag inflators, according to court documents filed on Thursday. Toyota's share of the settlement costs is $278.5 million, followed by BMW at $131 million, Mazda at $76 million and Subaru at $68 million. According to a press release from Plaintiffs' Committee for Takata Airbag Product Liability Litigation, the funds for the settlement are aimed at getting more cars with faulty airbags fixed. At the time of writing, Toyota had the greatest recall completion percentage of 31.89 percent followed by Subaru with 31.37 percent. Mazda has completed repairs on 18.16 percent of affected cars, and BMW brings up the rear with 16.48 percent completion. Some settlement funds will go to an outreach campaign to increase awareness, while other funds will be used to reimburse people for any costs accrued to get their cars fixed. These costs can include rental cars, child care, lost wages, or any other reasonable costs associated with bringing in a vehicle for repairs. Furthermore, a customer support program will be funded with settlement money to handle any additional repairs or adjustments that could become necessary in the 75,000 miles following the airbag replacement. Lawsuits against Honda, Ford and Nissan have not been settled, lawyers said. Takata inflators, which can explode with excessive force and unleash metal shrapnel inside cars and trucks, are blamed for at least 16 deaths and more than 180 injuries worldwide. The safety defect has prompted recalls worldwide of about 100 million inflators by more than a dozen major automakers. Reporting by David Shepardson, additional details by Autoblog's Joel StocksdaleRelated Video: Government/Legal BMW Mazda Subaru Toyota

2016 Mazda MX-5 Miata priced from $24,915

When Ford introduced the 2015 Mustang, it gave us 300 percent more car for about 10 percent more money. Mazda has done even better with the MX-5 Miata: the current roadster starts at $23,970 in Sport trim with a five-speed manual, the smaller, lighter, sharper 2016 model is just under $1,000 more, starting at $24,915 with a six-speed manual. Destination, unchanged, adds $820 to that MSRP. It is divided into the same three tiers of Sport, Club, and Grand Touring but the standard feature set grows, with the departure of that five-speed manual for six-speeders across the board, LED headlights, and extra infotainment functionality. Mazda says it will release more pricing in the future, but so far things just keep looking up for the one of the best little roadsters out there. The press release below has more. Related Video: MAZDA ANNOUNCES STARTING PRICE FOR 2016 MX-5 Fourth-generation MX-5 stays true to affordable convertible sports car roots IRVINE, Calif. (March 30, 2015) – Mazda North American Operations (MNAO) today announced that the 2016 Mazda MX-5 Miata will start at $24,9151 in entry-level Sport trim. Mazda has instilled the latest MX-5 with the pure driving experience that has won worldwide fanfare since the arrival of the first-generation MX-5 in 1989 as a 1990 model. Yet, the fourth-generation MX-5 provides Mazda's latest safety features and technologies and maintains an inflation-adjusted price close to that of the original roadster. The 2016 MX-5 launches this summer and will be available in Sport, Club and Grand Touring trim levels. "As we get closer to the MX-5's summer on-sale date, we're seeing a surge in interest and excitement from enthusiasts and journalists," said Jim O'Sullivan, president and CEO, MNAO. "Already, early MX-5 reviews have been overwhelmingly positive, and we expect the momentum that MX-5 has garnered to continue to build as drivers get behind the wheel of our fourth-generation sports car." Infused with SKYACTIV® TECHNOLOGY and KODO-Soul of Motion design, the 2016 MX-5 is smaller, lighter and more aggressive than its predecessor, with the base MX-5 Sport expected to outperform the sportiest previous road-going variants. However, even with its focus on delivering maximum driving enjoyment, the 2016 MX-5 boasts more creature comforts and a more functional interior than the vehicle it replaces.