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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

2016 Mazda MX-5 Miata Club and Launch Edition unveiled

If you haven't been tempted enough already to place your order for a new 2016 Mazda MX-5 Miata, the Japanese automaker is sweetening the deal even further at the New York Auto Show this week with the debut of two new editions. Most enticing is the arrival of the new Club edition (pictured above), which brings with it a number of upgrades to Mazda's latest roadster. The MX-5 Miata Club comes with 17-inch gunmetal alloys, a limited-slip differential, Bilstein shocks, tower brace and a new spoilers front and rear. That is, when equipped with the six-speed manual. (The automatic is still available as well, but does without the diff, shocks and brace.) Buyers will even be able to upgrade to BBS alloys of the same size, Brembo front brakes and the aero kit previewed by the MX-5 Global Cup racer in Chicago. The Mazda Connect infotainment system comes standard, with seven-inch touchscreen, satellite radio, nine-speaker Bose audio... the works. The Club edition isn't the only new Miata being launched in Manhattan this week, though: so is the Launch Edition. Offered to the first 1,000 customers who place their orders for a new Miata in the US, the MX-5 Launch Edition is based on the Grand Touring trim level and comes in an exclusive combination of Soul Red paint with a tan leather interior. It even comes with a few do-dads to go along with it. Mazda is taking deposits of $500 for those first 1,000 units at www.longlivetheroadster.com, and details of both these upgraded Miatas can be found in the press releases below. Related Video: 2016 MAZDA MX-5 MIATA CLUB MAKES WORLD DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW - Performance-focused MX-5 Club has trim level-exclusive Bilstein suspension, limited-slip differential - NEW YORK (April 1, 2015) – Mazda North American Operations (MNAO) today introduced the 2016 Mazda MX-5 Miata Club at the New York International Auto Show, marking the world debut of the North American-focused Club model. Lighter, smaller, quicker and more nimble than its predecessor, MX-5 has adopted Mazda's full suite of SKYACTIV Technology and KODO-Soul of Motion design. In the process, MX-5 has shed approximately 150 pounds from its predecessor, with a curb weight of 2,332 lbs. when equipped with SKYACTIV-MT six-speed manual transmission (2,381 lbs. with the six-speed automatic transmission).

2016 Mazda MX-5 Miata shows off perfect 50/50 weight balance

When I attended the first drive event for the Japanese-spec 2016 Mazda MX-5 Miata in Spain earlier this year, I was blown away – and not just by the car. I was blown away by the charts and graphs Mazda's engineers brought along, showing how every little facet of the ND Miata was finely tuned for pure driving perfection. It's like rocket science. Only cooler. One of the most important parts of the Miata package is its weight distribution. The 2,332-pound roadster must achieve a perfect 50/50 balance, with a driver inside. That's not easy. But it has to be done. Only the best for the Miata. In this video, Mazda shows off the Miata's balance by putting it on an aluminum balance beam, to see if the car stays perfectly centered. You can probably guess the outcome, but watching it all take place is super cool, especially with commentary by Mazda engineer Dave Coleman and MX-5 program manager Rod McLaughlin. How does the 50/50 balance help the Miata's handling out on the road? You'll have to wait until the embargo on driving impressions for the US-spec car lifts. We'll have the full scoop at 3:01 AM Eastern on Monday, June 1. In the meantime, get a sneak preview of the new Miata in the video below. Autoblog readers got a closer look at the 2016 MX-5 at our Cars & Coneys meet-up, and as you can see, the excitement for this car is definitely real.