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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Feds investigating Mazda CX-9 over suspension problems

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the 2007-2008 Mazda CX-9 because the lower ball joint in the front suspension can potentially separate while driving. An estimated 54,000 examples of the crossover might be affected. The investigation was prompted by six complaints of this happening on the road. Because the complaints are coming more rapidly as of late, NHTSA thinks the issue could be getting worse. The problem also appears to be more prevalent in states that use salt on their roads in the winter. None of the failures caused any injuries, and all but one happened at 20 miles per hour or slower. NHTSA's preliminary evaluations "assess the scope, frequency, and safety consequence" of a potential problem and can sometimes lead to recalls. Related Video: INVESTIGATION Subject : Front Suspension Ball Joint Separation Date Investigation Opened: JUN 09, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15022 Component(s): SUSPENSION All Products Associated with this Investigation close Vehicle Make Model Model Year(s) MAZDA CX-9 2007-2008 Details Manufacturer: Mazda Motor Corp. SUMMARY: The Office of Defects Investigation (ODI) has received six (6) complaints (VOQs) alleging incidents of front suspension LBJ separation in MY 2007 through 2008 Mazda CX-9 vehicles. The reports appear to show an increasing trend. One of the separations allegedly occurred at 40 mph and the other 5 incidents occurred at speeds between 0 and 20 mph. The first VOQ was received in October 2013, followed by 2 reports in late 2014 and 3 reports in the first 5 months of 2015. Four of the VOQs are from states using high volumes of road salts (?salt states?) which, for purposes of this investigation, include: Connecticut, District of Columbia, Delaware, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia, and Wisconsin. The other VOQs were from northern Virginia, which borders the ?salt state? region, and South Carolina. ODI also identified EWR field report data related to the alleged defect in the subject vehicles. A preliminary investigation is being opened to assess the scope, frequency, and safety consequence of the alleged defect. The six VOQs associated with this investigation are: 10717510, 10714469, 10695142, 10668978, 10640541, and 10546535.

Buy a Fiat 124 Spider Abarth, get a free day of driving school

We know the Mazda MX-5 Miata and the Fiat 124 Spider are basically the same car underneath. As we pointed out in our first drive of the 124 Spider, the two cater to different drivers, so it can be tough to choose a favorite. FCA has made deciding between the two sports cars a little harder, as it will offer Abarth owners a free day of high-performance driving instruction with their cars. Anyone buying or leasing a new Fiat 124 Spider Abarth or a Fiat 500 Abarth will get a free, one-day class at the Bob Bondurant School of High Performance Driving in Phoenix. Bundling driving school with brand-new performance cars isn't unheard of – Dodge and Bondurant recently announced a similar program for the Viper – but it is quite rare for vehicles priced below $30,000. The free session will include instructor-led skid, autocross, slalom, and team rally cross activities, in addition to hot laps. While the one-day course is included for free, travel, food, and hotel expenses aren't covered. Fiat-less people can also join in on the fun buy purchasing the Abarth experience separately. Bondurant one-day classes cost at least a grand, which makes the Fiat price of $0 a good deal as long as you can get yourself there relatively cheaply. But is this enough for drivers to choose the 124 Spider Abarth over an MX-5 Club? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: Featured Gallery Bob Bondurant Fiat 124 Spider Abarth Related Gallery 2017 Fiat 124 Spider: First Drive View 30 Photos News Source: FCAImage Credit: FCA Fiat Mazda Convertible Performance fiat 124 spider abarth