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Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.

Mazda2 with extended-range hybrid rotary tech shown

Every story dealing with a new rotary engine from Mazda lands in a different place on the matrix of possibilities between "Coming soon!" and "Never gonna happen!" In 2011 it was speculated that the rotary engineering program would be shut down with the demise of the RX-8, in 2012 the program was still alive and taking lessons from the SkyActiv engines, in August 2013 a Mazda insider said a rotary engine called 16X would be here in two years, in November the CEO said the only way we'd ever get a new rotary is if Mazda could sell 100,000 of them per year. Meaning that, for the moment, you can forget about it.
And yet, last month Mazda was putting journalists in a Mazda2 RE Range Extender, an electric car using a 0.33-liter rotary to power its lithium-ion batteries when the charge runs down. With a 75-kilowatt, 100-horsepower electric motor turning the front wheels, the Wankel generator and its 2.6-gallon gas tank living under the trunk double the range of the electric-only Mazda2 to 250 miles.
There's been talk of using a rotary to assist an alt-fuel vehicle for at least seven years, with Mazda pairing an electric motor with a rotary that ran on gas and hydrogen in a Mazda5 in 2007. Since then, almost all of those stories debating its return or demise also spoke of the oddball motor's advantages, such as compact size and ability to run on various fuels, as an aid in an unconventional powertrain.

We go Unplugged to celebrate Mazda Miata Month

Chances are good that you, loyal Autoblog reader, have long since chosen to follow us on Twitter and 'like' us on Facebook. (If you haven't, feel free to take a second and do so right now.) Anyway, if you're one of our social media posse, you might have already heard that we're smack dab in the middle of Miata Month. We've gotten Mazda to loan us a couple of MX-5 Miatas, allowing us to say a protracted, tear-filled goodbye to the current generation (NC) of the beloved roadster, just before it exits stage right and ushers in the next generation.
You'll see a few more Miata Month items here on Autoblog after we've said our final farewell, but we absolutely wanted to make sure we created some great video evidence of our month, as well. Right down below, then, in its unfiltered-audio splendor, is the Autoblog Unplugged version of the 2015 Mazda MX-5 Miata PRHT. Your author had a pretty great time wringing out the roadster for the creation of our short vid, and we really hope you dig listening along.