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Kiwi seniors accidentally lock themselves in Mazda3 for 13 hours, nearly die

It's an over-played trope that senior citizens are bad with technology. Its regular use as a comedic device, though, overshadows a more dire circumstance that comes when elderly citizens are paired with gizmos and gadgets they don't fully understand. A couple from New Zealand spent the night in their new, smart-key-equipped Mazda3 after thinking they'd locked themselves in, in what The Otago Daily Times called "a series of 'Murphy's Law' events." The two thought the car wouldn't function without the key fob, which had accidentally been left outside of the car, along with the owner's manual. That, along with the combination of stress, darkness and a lack of overall information about the car nearly killed Mollieanne and Brian Smith. After thinking they'd become trapped, the Smiths, 65 and 68, respectively, tried honking the horn to alert neighbors – it was Guy Fawkes Night, so the sound was drowned out by fireworks – and even took the Mazda's jack to a window in their attempt to escape. When they were discovered and freed 13 hours later, Mrs. Smith was unconscious and Mr. Smith was having trouble breathing, with emergency crews telling the couple another half hour in the car would have killed them. Mr. Smith later told The Otago Daily Times he was "very methodical," but couldn't figure out how to unlock the car. "Once I found out how simple it was to unlock it I kicked myself that I did not find the way out," the 68-year-old told The Times. "I had this mind-set that I did not have the transponder [so I could not get out]." Mazda New Zealand pointed out that is not the case. "It's not a design flaw with the car," Mazda New Zealand General Manager Glenn Harris told The Times. "What we have said to the [dealership] network is, with new technologies, don't forget to show customers how to use them in their entirety [and] how to override them. There is always a manual process to override them." Featured Gallery 2014 Mazda3 Hatchback View 9 Photos News Source: Otago Daily TimesImage Credit: Mazda Auto News Mazda Safety Hatchback Economy Cars mazda mazda3

2014 Mazda3 configurator zoom-zooms to life

The 2014 Mazda3 is probably going to be on a lot of shopping lists, thanks to its striking good looks, clean interior treatment, fuel economy and driving character. If it happens to be on your personal list of new cars to test, you'll be happy to see that the configurator for Mazda's newest product has officially gone online.
In terms of build-your-own web items, configuring a 3 isn't much of a departure from the rest of the Mazda range. Most of the work comes from choosing one of the three trim levels - Sport, Touring and Grand Touring - and selecting either the 155-horsepower, 2.0-liter, Skyactiv four-cylinder or its larger sibling, the 184-horsepower, 2.5-liter, Skyactiv four. From there, a simple range of color and interior finishes are available, before a slim list of packages, options and accessories. Really, Mazda's made it easy to get through this build process.
Click on over to the configurator and take a look at the options, colors and prices for Mazda's newest five-door hatchback.

Evo blasts around in a Spa 24H-winning Mazda RX-7

Think of the Mazda RX-7 today, and your thoughts likely turn to the turbocharged third-generation version of the '90s that's an icon among the tuning and drifting communities. Many years before that swoopy coupe was hanging the tail out, the first model of RX-7 was also quite a track star, though. Evo's Richard Meaden has gotten ahold of a race-prepped version that counts a victory in the 1981 Spa 24 Hours to its name – the first Japanese car to claim that honor – for a fantastic video. With 225 horsepower and weighing around 1,984 pounds, this RX-7 doesn't look like a giant killer on paper. However as Meaden illustrates, the coupe puts those rotary-powered ponies to very good use. Driving it requires constantly keeping things on the boil because the muscle is essentially absent below 7,000 rpm. Once in the sweet spot, things start progressing quickly, though. As a wonderful cap to the wall of noise from the engine, little licks of flame also shoot out of the exhaust on downshifts. Thankfully, Evo's video team captures all of the mechanical noises quite well, and the clip is a treat for those with a good pair of headphones. Despite the race-winning pedigree, Meaden has no problem grabbing the little coupe by the scruff of the neck. He chucks it through the corners to get the tail loose, and the little wisps of smoke from the rear tires prove the original RX-7 knows how to drift too. These early cars definitely worth being remembered in the pantheon of Mazda performance.