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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Mazda doubles down with a pair of Threes

Looking to appeal to the compact tuner crowd, Mazda brought two different flavors of its 2014 Mazda3 to the SEMA Show in Las Vegas this week. The Club Sport 3 Concept hatchback (above) has more of a racing vibe to it, while the Vector 3 Concept sedan (right) looks to inject a little extra fashion into the all-new Mazda3.
Hotting up the 3, Mazda stuck with the stock 2.5-liter engine on the Club Sport 3 Concept but added a limited-slip differential and six-speed manual gearbox, the latter of which was lifted from the CX-5 crossover. Other upgrades include coil-over shocks, a performance exhaust, Brembo brakes and an aero body kit - the latter of which will be offered to buyers at a later date.
While the Vector 3 Concept does get some performance bits like two-piece Brembo brake rotors and grippier tires, the focus on this sedan is all about styling. Starting with a custom paint job and ghost stripes, the whole look is tied together with 19-inch, V-spoke Rays wheels.

2016 Mazda MX-5 Miata design walkaround

By now, you've likely read what we think of the 2016 Mazda MX-5 Miata's new looks both inside and out, and you've probably poured over the available photos and started to make up your own mind about the roadster's radically more aggressive new appearance. More than likely, however, you haven't heard much from Mazda itself about its new design, and we're here to remedy that. Join Autoblog as we go over the new Miata from tip to tail with Derek Jenkins, Mazda North America's director of design. Jenkins, a veteran of both Audi and Volkswagen design studios, has been with the Japanese automaker for nearly four years, and he's kept a close eye in the ND Miata program along with his team in Irvine, CA. Check out our video to see Jenkins explain his team's exterior and cabin handiwork and to learn a little more about why the new model graduates from the Miata's historically cute and friendly aesthetic to something altogether more assertive.