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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

2019 Mazda CX-9 gets Apple CarPlay, Android Auto, slightly higher price

Now that Mazda finally launched Apple CarPlay and Android Auto in the 2018 Mazda6, the company isn't wasting time proliferating the infotainment upgrade to the rest of the lineup. The next on the list is the 2019 Mazda CX-9 large family crossover SUV. It's standard on Touring, Grand Touring, and Signature trims. But if you choose to go with the most affordable Sport trim, it's an option. Up-to-date infotainment isn't the only upgrade to the new CX-9. Every version receives thicker floor mats and a thicker headliner meant to further reduce the amount of noise that enters the cabin. The transmission is also retuned, and Mazda says the new tuning is meant to provide a smoother, quieter driving experience. We'll be interested to see how effective it is the next time we have a CX-9 in the office. Each individual trim level also gets some new options and features. The base Sport trim has a Sport Package available that adds heated front seats, a power driver's seat, heated mirrors, lane-keep assist and departure warning, adaptive cruise control and automatic emergency braking. The package rings in at $1,290. The Touring trim gets the fewest new features with its only new addition, besides the infotainment, being a frameless rearview mirror. The Grand Touring trim receives the 7-inch screen in the instrument panel also found in the Mazda6, along with new power side mirrors and a 360-degree camera system. The top-level Signature trim gets new badges, rosewood interior trim, and accent lighting in the grille and around the shifter. With all these new features come new prices, which are naturally higher than last year's. The smallest price increase is between base Sport models. The new one is just $150 more than the old one. The largest increase comes with the Signature trim, which now costs $1,050 more than the 2018 model. You can see the entire price list and changes below. Trim 2019 2018 Sport (FWD) $33,275 $33,125 Touring (FWD) $36,325 $35,955 Grand Touring (FWD) $41,835 $41,465 Signature (AWD-only) $46,360 $45,310 AWD Option (Sport-Grand Touring) $1,800 $1,800 Related Video:

Xcar tries to figure out what makes the Miata so great

Over the past 25 years and 3 model generations, the Mazda MX-5 Miata has shown that you don't have to be the best to be a massive success. The little, Japanese roadster has never been the absolute peak of automotive performance, but it's precise handling, good reliability and frugal running costs have helped make it a star. Autoblog recently tried to give you the experience of driving one on video, and now Xcar Films has made its own in an attempt to show what makes this droptop an icon.
As Xcar puts it, the Miata isn't the world's best sports car, but it is the world's favorite. When they were originally designing the roadster, Mazda's engineers took everything that made British droptops from the '60s great, and junked all of the stuff that made them a terror to own. The result was a car that would start up everyday with no fuss and get drivers wherever they needed to go with a huge grin on their face.
The fourth-generation Miata is imminently on the way for its September 3 unveiling, and the very early rumors indicate that Mazda doesn't plan to rock the boat too much with the latest one. It supposedly rides on a longer wheelbase and wider track but with the weight trimmed by over 200 pounds. Check out Xcar's video for a primer on MX-5 history and why the automotive world loves this little roadster.