the MAZDA3 2012 continues to be available in both sedan and 4-door hatchback body styles. Buyers have their choice between i, s and new SkyActiv versions. The car was completely redesigned for the 2010 model year, so updates for 2012 are modest, but important. Styling has been updated slightly, with a redesigned grille and rear valence, but the biggest news is an all-new high-efficiency engine combination under the hood.The 3 starts with a 148-horsepower 2.0L 4-cylinder engine when ordered with the i package. Order the s and you get a 2.5L 167-horsepower 4-cylinder engine. The all-new SkyActiv package features a special 2.0L 4-cylinder engine, making 155 horsepower. Finally, at the top of the range, the MazdaSpeed 3 returns with a turbocharged 2.3L 4-cylinder engine, making 263 horsepower. The i comes equipped with either a 5-speed manual or 5-speed automatic transmission, while 2.5L models get a 6-speed manual or 5-speed automatic. SkyActiv buyers have their choice of manual or automatic 6-speeds, and the MazdaSpeed 3 is only available with the performance-oriented 6-speed manual. Mileage figures come in at 25/33 mpg for the manual-equipped i, while the manual s is rated at 20/28 mpg. Automatic SkyActiv versions achieve an impressive 28/40 mpg, according to Mazda.The new SkyActiv package works via a lighter combination of parts (4.4 pounds lighter than the 2.0L engine), special multi-port fuel injectors for better fuel spray inside each cylinder, specially designed pistons that allow shorter combustion times and dual sequential valve timing. Mazda says the new engine features a new drive control system as well, which helps to let the engine and transmission work better as a combination, giving the car much better reaction to driver input.The i comes in SV, Sport and Touring trims, while the s sedan and hatchback can be fitted in Touring or Grand Touring trims. SkyActiv is available in both hatchback and sedan body styles. Overall, the 3 continues to be practical small car, with enough room for four adults when required.Standard safety features include advanced front airbags, side-impact airbags, side-curtain airbags, stability control, and traction control. An optional blind spot monitoring system is available as well, but only on Grand Touring models fitted with the Technology Package. Base models come with cloth upholstery, power mirrors and windows, tilt/telescopic steering column, 60/40 split folding rear bench seat and AM/FM/CD stereo. The i Touring adds niceties like air conditioning, cruise control, power locks, keyless entry, and electronic stability control. The s Touring and s Grand Touring come equipped with a sunroof and 10-speaker Bose audio. The Technology package consists of in-dash navigation, satellite radio, rain-sensing wipers, Bluetooth, HomeLink garage door opener, keyless entry and starting, and bi-xenon headlamps that turn with steering input.

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Auto blog

Mazda reveals new 'Game Changers' advertising campaign

Tue, 30 Apr 2013

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Watch a high-speed chase from a motorcycle-mounted officer's point of view

Sat, 13 Apr 2013

Riding a motorcycle through high traffic can be a stressful experience. And we don't even want to imagine what it's like to have to actually pursue someone on a motorcycle. Fortunately, we don't have to. Officer Troy Gurley of the Florence, Alabama police force recently attempted to stop a vehicle for traffic violations. The driver, 24-year-old Justin Sanders, figured he could use his Mazda3 to outrun the bike cop. Turns out, not so much.
Gurley pursued Sanders for nearly five minutes as the Mazda driver ran stop signs, swerved through traffic and raced through residential neighborhoods, but the perpetrator couldn't shake the tenacious and experienced rider. Other units soon joined the pursuit, and Sanders thought it best to leave the protection of his car to attempt to flee on foot. From there, it didn't take officers long to apprehend him. You can watch the video below for yourself.

Mazda poaches designer Kevin Rice back from BMW

Wed, 30 Oct 2013

Kevin Rice left Mazda a baker's dozen years ago, but now he's back.
A graduate of the Transportation Design program at Coventry University (just across town from Jaguar headquarters), Rice worked his way up in the industry working for the likes of Opel and Italdesign Giugiaro before landing a job at Mazda. Between 1995 and 2000, he collaborated on such projects as the RX-8 and the 1999 Neospace concept that previewed the Mazda2 before moving on to BMW, where the new 3 Series and 4 Series were among the last projects he worked on during his 13-year tenure in Munich.
Now back at Mazda, Rice has been named the Japanese automaker's new creative director, charged with further honing the brand's KODO design language from its European headquarters in Oberursel, Germany. We're looking forward to seeing what he and his design team come up with in the coming years.

Mazda 3 2012 I Grand Touring With Skyactiv on 2040-cars

Mazda Mazda3 for Sale