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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Fiat version of Mazda MX-5 Miata to be called 124 Spider

Fiat has a definite use for its recent US trademark on the 124 Spider name, and it's something that should make many performance fans quite happy. FCA CEO Sergio Marchionne confirmed to Auto Express that the Italian brand's future roadster would bear the classic name. Auto Express reportedly asked Marchionne directly about the convertible at the 2015 Geneva Motor Show. The CEO said: "Do we want to do it now?" After another executive verified the name, Marchionne responded: "There you go – a world class premiere right in this room!" Autoblog reached out to Fiat Brand communications boss in the US Ariel Gavilan for more information, and he verified the story. Gavilan said that brand head Olivier Francois confirmed the 124 Spider name to international media during a briefing in Geneva. FCA isn't going quite so far as officially confirming that the 124 Spider shares a platform with the latest Mazda MX-5 Miata, but that's almost a certainty. The two automakers jointly developed the chassis, and the original plan was for it to underpin an Alfa Romeo. However, Marchionne didn't want an Alfa assembled outside of Italy. Fiat even hinted at this possible change as far back as the corporation's five-year plan last summer. Insiders tell Auto Express that the 124 Spider reportedly carries retro-inspired style, and hopefully, that means the roadster evokes the look of the original 124 Sport Spider (pictured above) by Pininfarina. Fiat allegedly is also aiming for a weight less than 2,205 pounds, and the engine range is likely comprised of versions of the brand's 1.4-liter turbo. The mill already pumps out 160 horsepower and 183 pound-feet of torque in the Fiat 500 Abarth in the US. According to Auto Express, Fiat and Mazda have an agreement to launch the Miata in 2015 and the 124 Spider in 2016. A hotter Abarth version could come along eventually, too. Related Video:

Mazda Miata 'fathers' Hall and Case offer a tour through the roadster's history

The original Mazda Miata broke onto the automotive scene in 1989 and was a huge success. However, the convertible's genesis goes all the way back to the early '80s. Bob Hall and Dean Case were among the inside men of the program on the US side, and they were on hand at Mazda Raceway Laguna Seca during the recent MX-5 event there to tell some of their stories about the project's beginning.
Hall was on the Miata project from very early on, and one of his most fascinating stories is how the convertible got its shape. The droptop wasn't necessarily going to be a rear-wheel drive roadster. There were both front-wheel-drive coupe and mid-engine concepts being considered. In fact, the classic look of the NA generation was the least favorite of the three at the sketch stage.
Hall comes off as a jokester hiding a genius mind. He has a fountain of information in his head about what a Miata should be, but it all comes down to "less is more." However, he admits that it's easy to conceive that idea, but it's much harder to actually execute it well.