970 506 9777 2011 Mazda 3 Hatchbcak Auto Bose Stereo Granite 970 506 9777 on 2040-cars

Auto blog

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Junkyard Gem: 1991 Mercury Capri

Ford has gotten a lot of use out of the Capri name in the United States. First, there was the Lincoln Capri in the 1950s, followed by the Ford Capri Mk1 (which was sold by Mercury dealers in the USA but never actually badged as a Mercury). Then came the 1979-1986 Mercury Capri, built on the very successful Fox Platform and essentially a clone of the Mustang. Finally, in 1991, the Australian Ford Capri came to the United States. Here is an example of this rare car that I spotted in a Northern California self-service yard not long ago. Mechanically speaking, the 1991-1994 Capri was a Mazda 323 under the skin, complete with a member of the same B-series engine family that went into such cars as the Miata and Ford Escort. So, for a few years in the early 1990s, car shoppers who wanted a sporty Mazda convertible could choose between a Miata and a Capri. The Capri had front-wheel-drive, but could be had with factory turbocharging. These cars were reliable and fun, but had a tough time competing with the Miata in the showroom battles. You'll see the occasional example now and then, but most of the 1991-1994 Capris have met the same fate that awaits this one. Related Video:

Mazda2 nets Japan Car of the Year, Cherokee first US model to ever crack top 10

The 2015 Mazda2 is quite high up on our must-drive list. Yes, the teeny, tiny successor to the 100-horsepower five-door is worth getting excited over, largely because the previous generation was one of the absolute best smiles-per-dollar values on the market.
While we eagerly await for our opportunity to take to the 2's helm, our expectations of the new car have just been heightened thanks to its win in Japan's Car of the Year competition. Called "Demio" in the land of the rising sun, Japanese journalists handed out Mazda's second COTY award since the CX-5 took the title in 2012.
In more surprising news, the new Jeep Cherokee has made the list of 10 Best Cars in Japan. The Jeep's triumph marks the first time an American car has cracked the top ten, finishing eighth. It's not, however, the first Fiat Chrysler vehicle to snag the title, following in the footsteps of the Alfa Romeo Giulietta and Fiat Panda. Still, the fact that an American brand can make such impressive inroads into the traditionally tough-to-crack Japanese market is a seriously big deal.